1 / 17

Media Outreach for Beginners

This guide provides essential insights for beginners in media outreach, focusing on building relationships with local newspapers, editorial board meetings, and op-eds. Learn from experts like Garrett Adams, MD, Linda Lieb, MBA, and Ed Weisbart, MD, about the importance of engaging with the media to amplify your messages. From writing impactful letters to the editor to participating in editorial board meetings, discover strategies to enhance your voice and influence policy-making. Take actionable steps to establish connections and keep the dialogue alive within your community.

uriel
Télécharger la présentation

Media Outreach for Beginners

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Media Outreach for Beginners Building relationships Editorial board meetings Op-eds Letter-to-editor Garrett Adams MD Linda Lieb, MBA Ed Weisbart MD

  2. Create the Opportunity and Enjoy It!

  3. Enjoy Building Your Relationships

  4. Focus on Local Newspapers

  5. Editorial Board Meetings

  6. Editorial Board Meetings Get Results • Paper dropped the “infeasible” language • PNHP-STL Op Ed printed

  7. Make Your Mother ProudWrite a Letter or Op Ed • Legitimizes the author • Useful with policy makers

  8. Make Your Mother ProudWrite a Letter or Op Ed

  9. Imagine Your Patients Reading It “Medicare changes equal healthcare food stamps”

  10. Push to Get Published

  11. Keep the Dialogue Alive

  12. Each Step Leads to the Next Next MOSP meeting: Expected 40; got 120 people.

  13. “Groups that focus only on op-eds do themselves a disservice. Letters are very well read, reflect the community.” Marjorie Prichard Op-ed page editor for the Boston Globe since 1987 Past president of the National Association of Opinion Page Editors.

  14. Making the News, Jason Salzman, 2003 Mark Almberg, PNHP National, Communications Director Use Your Resources

  15. Media Outreach for Beginners Building relationships Editorial board meetings Op-eds Letter-to-editor Garrett Adams MD Linda Lieb, MBA Ed Weisbart MD

More Related