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For Beginners

For Beginners. seo 4 U. Understand SEO from the ground up, so you can make best use of those best practices. Are you a beginner? Do you feel like you might be missing some of the basic knowledge that lets SEO make sense? Do you think it might all be snake oil?. About Us.

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For Beginners

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  1. For Beginners seo 4 U Understand SEO from the ground up, so you can make best use of those best practices. Are you a beginner? Do you feel like you might be missing some of the basic knowledge that lets SEO make sense? Do you think it might all be snake oil?

  2. About Us • Haden Interactive builds, optimizes, and manages WordPress websites for large and small organizations on four continents. www.HADENINTERACTIVE.com Haden Interactive Address: 1337 E. Ash, Fayetteville, AR Phone: 479.966.9761 Email: info@hadeninteractive.com 02

  3. Our Team Meet us here at WordCamp or at www.hadeninteractive.com Rebecca Rosie Gideon Brittany 06

  4. Our Services • We offer custom SEO Strategy Documents as well as ongoing content marketing services. SEO Content Marketing SEO Analysis Social Media Marketing Pay Per Click Advertising Analytics are key to understanding where you are and determining the right path forward. Strategic social media drives traffic, increases engagement, and introduces you to new markets. Adwords and social media ads mesh with your organic SEO activity to meet your goals. 03

  5. Service List • Keyword Research • Analysis • Link Building • Website optimization • Copywriting • Blogging • Local Search Optimization • Online Reputation Management • Certified Google Analytics • Certified Adwords marketing • Inbound Marketing • SEO has a lot of moving parts. Using all these elements together gets the best results. Search Engines Optimization 04

  6. SEO Expert • M.A. in Linguistics – analyze language scientifically • Have worked as a full time SEO for over a decade • White-label SEO services for other firms, so have worked on hundreds of websites • Make sure to keep up with all trends and changes in SEO • Certified Google Partner www.hadeninteractive.com/seo-heroes/

  7. SEO is complex, but it’s based on facts.

  8. Example: Do spelling errors matter for SEO? How do we know? www.hadeninteractive.com/do-search-engines-care-about-errors/

  9. Search Engine Optimization • Communicating • with Search Engines Search engines use algorithms to show searchers the best answers for their queries. There are more than 200 factors in Google’s algorithm. The top two: • Content • Links 15

  10. Why are we talking about Google?

  11. Look at the big things Don’t worry about URL structure or sitemaps if your site isn’t indexed.

  12. Indexing Are you indexed? Site:www.YourSite.com Step 1: Google looks at your web page and decides What is your website about? Is it worth indexing? • Is there original content? • Is it trustworthy? • Does it provide value? If it’s worth indexing, Google will crawl it and show it to searchers. 08

  13. Google won’t index generic content A common example of duplicate content is the generic doctor or lawyer website, or the ready-made boutique website.

  14. Is your site indexed? If not, Google won’t show it. 09

  15. If your site is not indexed… • Fix it immediately. • Clean up any shady tricks you may have accidentally gotten involved with. • Make sure your site’s construction uses current technology. • Make sure every page has original content. • Make sure that every page has value. • If your site is not indexed, it will not show in search.

  16. Ranking Step 2: Google ranks your page. • Google ranks web pages, not entire websites, although domain value is a factor. • Pages are still ranked, but now searchers see different, customized results. • #1 on Google isn’t as meaningful as it was in the past. 10

  17. Get accurate ranking information Google’s Search Console • For the most common 1,000 keywords, the Search Console shows • Clicks • Impressions • CTR • Position

  18. Impressions

  19. Ranking Process Top Rating + + = 01 02 03 02 01 03 • Website: Content + Keywords + Coding • Trustworthiness • High quality links 25

  20. Ranking Factors Content + Links fresh, original content • If your page has the best answer to a query, you will be highly ranked. • If you have fresh, original content and high quality links, you will be highly ranked. • If all competitors have both these things, other factors come into play. Directories Websites Blogs Online Press Social Media 11

  21. If you have the best answer to a query… …but that can change over time.

  22. Other factors that matter …all things being equal

  23. SEO Advantage #1: An Old Domain An old domain helps your site show that it is authoritative, trustworthy, and generally legit.

  24. SEO Advantage #2: A Large Website More quality content makes your site more valuable than sites with less to offer.

  25. SEO Advantage #3: Local Stature This is an advantage for local search. On a larger scale, national or global stature is an advantage for search in general.

  26. SEO Advantage #4: A Fast Website If you and your competitors are equal in content and links, speed matters. High speed won’t make up for bad content and limited links.

  27. SEO Advantage #5: A Responsive Website Again, all things being equal, a responsive website matters – even for desktop searches. All things being equal, a secure website is also an advantage. http://www.hadeninteractive.com/seo-advantage-5-responsive-website//

  28. On-site vs. off-site SEO Meta Tags URL Page Title Page Heading H1 -H2 Internal Link Body Content 05 01 04 02 03 06 • Here are some of the factors that make a difference to the quality of your web page. These are factors in on-page SEO. • Off page SEO is about gaining high quality, relevant links. 21

  29. But it’s not all about rankings. • We did an experiment in 2015 and saw three local bakeries show up above the fold in organic results (not the 3-pack) repeatedly in 9 separate trials. • Rick’s was #1 8 times, but never #2 or #3. • Two other bakeries showed up more than once at #2 or #3. • None showed in all 9 trials, not even the obvious #1-ranking site. http://www.hadeninteractive.com/understanding-search-engine-rankings/

  30. You don’t have to be #1. Bodhi never showed up as #1, but we all saw it at #2. Enve showed up most at #1. Solange showed up #1 every time for one tester; the rest of us never saw it. Freshair, Enve, and Bodhi all showed up equally in the top three spaces.

  31. LOCAL SEARCH

  32. Search vs. Local Search

  33. Local Search

  34. Factors affecting local search rankings • Factors that matter for local search: • Searcher’s location • Business location • Local stature • Local citations • Rankings – i.e., content and links • Your competitors and your location make the biggest difference, apart from web page quality.

  35. It isn’t all about you Sometimes it’s about the person searching

  36. The physical location of the searcher

  37. Social factors Social media is now indexed. • Your content on your social media platforms can now show up on Google, subject to indexing and ranking. • Searchers social media info, including Likes and friends’ Likes, can influence what is shown to them – apart from your rankings. 14

  38. Personal search history Search engines use individual’s search history and habits to decide what to show them. What you usually look for influences what search engines will offer you in the future.

  39. For example…

  40. SEO is complicated But when you understand how search works… • You’re in a better position to make wise decisions about your own website. 18

  41. Get in Touch www.HadenInteractive.com (479) 966-9761 1337 E. Ash Fayetteville, AR, 72703 Rebecca@HadenInteractive.com @RebeccaHaden @HadenInteractiv Haden Interactive 29

  42. Thank you for your attention ! www.Hadeninteractive.com

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