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Enhancing Shopping Precincts: Insights for Vibrant Community Spaces

This document outlines a comprehensive approach to improving shopping precincts, emphasizing their role as vital community hubs. Presented at the Thriving Neighbourhoods Conference in October 2013 by David Vial and Michelle Prior, the program aims to align urban planning with user needs and enhance streetscape management. Key objectives include understanding user opinions, increasing satisfaction with facilities, and encouraging healthy, vibrant public spaces. Insights derived from user data reveal trends in visitation patterns, transport choices, and areas for improvement, aiding in the creation of more appealing and functional shopping environments.

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Enhancing Shopping Precincts: Insights for Vibrant Community Spaces

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  1. Shopping precinct user-profiles: informing streetscape planning and management Thriving Neighbourhoods Conference October 2013 David Vial & Michelle Prior

  2. Shopping precinct user-profiles • Outline • Introduction • Program Objectives • Data Collection • Findings & Insights

  3. Introduction Shopping precincts: • Essential community places • Focal point for local communities • Localities provide a unique signature • Conflicting uses – pedestrians, cyclists, motorists, types of shops • Capital & recurrent spending by LGA

  4. Program Objectives • Align planning & expenditure with user requirements • Gain an understanding of users opinions about shopping precincts • Inform streetscape planning and management decision making • Contribute to the creation of healthy & vibrant places

  5. Streetscape Focus Area Outdoor precincts – Shopping strips • Retail • Commercial • Hospitality • Professional services • Community facilities • Increasingly mixed use: residential

  6. Findings & InsightsFrequency of Visit Majority visit daily or a few days per week - Ready location for place making

  7. Findings & InsightsLength of Stay Length of stay is longer in larger shopping precincts – more variety

  8. Findings & InsightsReasons for Visiting Group segmentation possibility for further analysis of a larger data base Note: Multiple Response Question

  9. Findings & InsightsMedian Distance & Time Median distance for non-motorised is 500 metres travelling distance – not as the crow flies * Small sample size

  10. Findings & InsightsChoice of transport Mode Distance & convenience often motivate the choice of transport mode Note: Multiple Response Question

  11. Findings & InsightsTransport Mode Transport modes vary with age

  12. Findings & InsightsWalkability Multifaceted factors affect walkability

  13. Findings & InsightsImportance / Satisfaction Provision Vehicle parking & bin provision have highest gap between importance & satisfaction The higher the negative the greater the dissatisfaction to importance

  14. Findings & InsightsImportance / Satisfaction Maintenance Footpath, toilet maintenance& rubbish removal are priorities The higher the negative the greater the dissatisfaction to importance

  15. Findings & InsightsEnhancements Comments provide a richness and powerful insight into creating better shopping precincts

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