1 / 5

The Individual Versus the Community

The Individual Versus the Community. Courtney Banker CMC 100 Conceptual Analysis Paper 2. Magazines. Cooking with Paula Deen Sept/ O ct 2012 issue MHHI: $63, 407 Median Age: 47.5 Female Readership: 87%. Vegetarian Times Nov 2012 issue MHHI: $62, 604 Median Age: 44.2

ursala
Télécharger la présentation

The Individual Versus the Community

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Individual Versus the Community Courtney Banker CMC 100 Conceptual Analysis Paper 2

  2. Magazines Cooking with Paula Deen Sept/Oct 2012 issue MHHI: $63, 407 Median Age: 47.5 Female Readership: 87% Vegetarian Times Nov 2012 issue MHHI: $62, 604 Median Age: 44.2 Female Readership: 89% Food Network Nov 2012 issue MHHI: $68, 176 Median Age: 41 Female Readership: 70.2%

  3. Thesis I argue that the advertisements in the magazines serve to juxtapose approaches to marketing products that focus on personal gain with those that foster community. Within personal gain, I will focus on health, physical appearances, and ease of household duties, and within fostering community, I will focus on family/group bonding and social appearances.

  4. Personal Gain • Vegetarian Times • Taste • 57% feature food • 100% Delicious • Health • 74.5% stress the individual • 83% reference health • Food Network • Physical Appearances • 6 Ads featuring beauty products • 11 celebrities throughout 86 ads • 57% stress the individual • Ease of HH Duties • Products catering to on-the-go lifestyle • Cooking with Paula Deen • Health/Safety • 22% reference health • 39% stress the individual

  5. Fostering Community • Vegetarian Times • Family/Group Bonding • 27.7% stress community • Social Appearances • 17% have signifiers of wealth • Food Network • Family/Group Bonding • 30.2% stress community • Social Appearances • 65% have signifiers of wealth • Cooking with Paula Deen • Family/Group Bonding • 42% stress community • 72% imply group enjoyment • Social Appearances • 52.8% have signifiers of wealth

More Related