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Jon Gough Mike Smith

Coordination & Analysis. Ethnicity, Identity, Religion and Language. Health & Unpaid Care. Regional & Travel to Work. 2011 Census Analysis Work Programme Purpose of analysis, products released so far, upcoming plans and analysis coordination. Labour Market & Housing. Population & Demography.

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Jon Gough Mike Smith

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  1. Coordination & Analysis Ethnicity, Identity, Religion and Language Health & Unpaid Care Regional & Travel to Work 2011 Census Analysis Work ProgrammePurpose of analysis, products released so far, upcoming plans and analysis coordination Labour Market & Housing Population & Demography Jon Gough Mike Smith

  2. Outline of presentation • Brief Summary of Data • Recap of the aims of the analysis programme • Analyses produced to date • How analysis has been disseminated • Measuring the benefits of analysis • Linking to analysis produced outside of ONS

  3. Population Counts • Population and household estimates • Second addresses • Key & Quick Statistics • Ward, OA, National parks & other geographies • Built up areas • Detailed & local characteristics tables • Topics (Detailed): EILR, Migration, Health, Demography, Housing, Labour Market, Qualifications, Travel to work, car/van availability, approximated social grade - Detailed only • Alternative populations • Work day & short term residents Summary of data releases so far….

  4. UK release • Communal establishments • Second address estimates • Headcount and household estimates for Postcodes • Interactive content • Comparator tools • Charts, Maps, Cartograms, How Well Do you Know Your Area? • Statistics interface • Local Authority • Table finder • Microdata teaching file Further Outputs

  5. Alternative populations • Out of term • Supplementary detailed & local characteristics tables • Fill gaps due to absence of theme tables • UK migration • Cross tabulated by one or more topics • Specialised products • Origin destination • Microdata secure & safeguarded files • Small populations Still to come…

  6. Users can ask for anything they like…Subject to Disclosure Control • For Example: • More detailed univariate tables • Different multivariate tables • Specific population groups • Tables or flow data • Many of the recent ONS analyses uses commissioned tables Commissioned Outputs

  7. ONS Census Analysis work programme Coordination & Analysis Ethnicity, Identity, Religion and Language Health & Unpaid Care Regional & Travel to Work Labour Market & Housing Population & Demography

  8. Aims of the work programme Maximising the benefits of Census 2011 • Produce timely and relevant census analyses • Aid understanding and interpretation of census data • Improve the usability of Census 2011 • Provide a springboard for analyses by other organisations • Inform government policy and public debate • Enable more complex analysis of the characteristics of particular population groups • Comparison of census and survey sources • Linkage of census and survey sources • Establish a Census Analysis Centre of Excellence • One-stop shop for Census Analyses by ONS and other organisations • UK wide coordination

  9. Produce timely and relevant census analyses • Groundwork for analysis laid during Census 2011 consultation • In-depth consultation including sharing of initial analysis plans • User Consultation by Topic leads to stakeholders – the known, knowns • Via internet discussion forums – the known, unknowns • and word of mouth – the unknown, unknowns! • 54 Publications since December 2012 – averaging around 3 per month for 18 months • Analysis produced based on user consultation • Discussions/meetings with academia, OGDs, local government • Workshops held annually to discuss plans & requirements with users • Analysis linked to policy and to feed into the public debate

  10. Examples of some key analysis produced

  11. Dissemination tools and techniques • Narrative reports • Summaries • Engaging visualisations • Video Podcasts • Infographics • Maps and Charts • Interactive To… • Inform government policy and the public debate • Raise awareness of population change and socio-demographic issues • Facilitate further dissemination

  12. A Census Analysis Story

  13. Dissemination tools and techniques • Infographics, video summaries & interactive products • Capture key messages in clear, succinct and visual format • Act as an accompaniment to the main story, or as stand alone products in their own right • Suitable for re-publication/embedding in media and other articles • Interactive tools to immerse user in data • Visually stimulating content

  14. Infographic: Overcrowding & under-occupation in England & Wales

  15. Infographic: Gypsy & Irish Travellers

  16. Interactive maps

  17. Impact Analysis Capturing the use of the analysis • Web metrics • In-House ‘Hits’ • Google • Media coverage • User Feedback • Evaluation report

  18. Web Metrics – ONS website

  19. Social Media metrics Ethnic variations in general health & unpaid care provision • Key Points • There were 4 tweets on the release posted from the ONS channel. In total these received 14 retweets and they resulted in 75 ‘click throughs’ to the ONS website. The link to the infographic received more clicks (47) than the release (25) • The link to the ONS release was also the most popular link that featured in other users tweets, with some tweets (such as Mark Easton’s) including a chart from the release

  20. User Friendly Benefit Reports

  21. Enable more complex analysis of the characteristics of particular population groups • Analysis has mainly centred around more in-depth census data • Creating bespoke tables to add further value/additional insight • Some examples of using other sources alongside census include: • Report detailing differences between LFS & census • Home working analysis: Using census data for more local level & LFS/APS for national picture • Future analysis plans to look at Longitudinal Study

  22. Future Analysis Plans

  23. A Census Analysis Centre of Excellence • One-stop shop for Census Analyses by ONS and other organisations • Best approach to promote analysis • Easier access for users accessing analysis of Census data/outputs • Widening the availability and use of analysis, potentially increasing the number of users • Internal and external analysis • Tool to help coordinate analysis across internal & external areas • Provide guidance to users on analysis work associated with the census • Provide information on upcoming analytical plans • A forum to allow links to workshops/consultations

  24. How to link in analysis • Contact the census analysis team • census.analysis.inbox@ons.gsi.gov.uk • Please provide: • Link to the website • Short synopsis of the piece of analytical work • ONS will consider each link before approving and linking to our webpage • User/discussion forums • StatUserNet – opportunity to ask questions and to share ideas

  25. Thanks for listening Central Team jon.gough@ons.gsi.gov.uk census.analysis.inbox@ons.gsi.gov.uk Topic analysis leads Health chris.white@ons.gsi.gov.uk Labour market incl. housing & qualifications anthony.anagboso@ons.gsi.gov.uk Ethnicity, Identity, Religion & Language angela.potter-collins@ons.gsi.gov.uk • Population and migration • chris.w.smith@ons.gsi.gov.uk • Regional, incl. travel to work • richard.prothero@ons.gsi.gov.uk

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