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Research Needs of The Restaurant Industry

Research Needs of The Restaurant Industry. Chapter 26 Research Methodologies. Researching the Individual Restaurant Operation. Who needs information about a restaurant? Owner or manager Suppliers of goods and services The financial sector Government and regulatory agencies

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Research Needs of The Restaurant Industry

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  1. Research Needs of The Restaurant Industry Chapter 26 Research Methodologies

  2. Researching the Individual Restaurant Operation • Who needs information about a restaurant? • Owner or manager • Suppliers of goods and services • The financial sector • Government and regulatory agencies • The business community • Various associations • The general public

  3. Researching the Individual Restaurant Operation • Managing research –monitoring the ongoing operation • Restaurant managers want to know how well the operation is doing in relation to: • Previous time periods • Comparable units classed by size, type, geographic location, and so on • Industry standards or averages • What may be possible or desireable

  4. Researching the Individual Restaurant Operation • Manager research • Sales potential • Conducting a study to estimate market potential; • One approach is to arrive at a description or profile of present satisfied patrons and use this to locate others that are similar in critical attributes • The use of surveys

  5. Researching the Individual Restaurant Operation • Existing data sources • Before conducting a survey of a specific restaurant operation, there should be familiarity with existing sources of information • Market Research would deal with some of the following questions: • Who are the present customers? • Who are the potential customers • How can they be reached • Are there enough potential customers

  6. Researching the Restaurant Industry • Planning for restaurant research: • There are three specific inter-related questions: • Who wants to know about the restaurant industry, and what use do they plan for the information? • What is the applicable restaurant industry • What data will be collected and how will this be done? • Existing data sources: • Any industry researcher must investigate fully the existing sources

  7. Researching the Restaurant Industry • Conducting your own survey • Primary data • Market and employee studies • Highlighting the value of the restaurant industry • Helping in managing the industry and directing its development

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