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Multimedia in print journalism

Multimedia in print journalism. Jenell Anderson COM 545: Interactive Media Technology March 3, 2005. Debra Landis. Adviser to student publications at UIS The Journal Correspondent for The State Journal-Register Adjunct faculty member of the Communication Program Advertising

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Multimedia in print journalism

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  1. Multimedia in print journalism Jenell Anderson COM 545: Interactive Media Technology March 3, 2005

  2. Debra Landis • Adviser to student publications at UIS • The Journal • Correspondent for The State Journal-Register • Adjunct faculty member of the Communication Program • Advertising • Public Relations

  3. Background • Bachelor’s degrees in journalism and sociology from Iowa State University • Master’s degree in journalism from Southern Illinois University • Has worked 25 years in the field of journalism at various newspapers

  4. Primary Multimedia uses • E-mail • Internet • Search engines • “Search engines are an invaluable source for quick research. All you need to do is cut, paste, attribute.” -Debra Landis • News updates

  5. What do you think determines the effectiveness of a story? • Presentation • Photos • Illustrations • Pull quotes • Headlines • Subheads • “Layout and headline are vital in drawing in the reader.” -Debra Landis

  6. What effect does multimedia have on those elements? • Realize there is competition • Print must use more design techniques to keep up in the media market and to keep readers • Formation of the graphics department at The SJ-R • More attention to photos, layout, etc.

  7. Is print media falling behind? • Deadline pressure more prevalent in television • Dan Rather • Print allows for more in-depth reporting • Enterprise reporting

  8. How has multimedia affected print journalism? • Prompted to become more graphically appealing and readable • Online versions especially influential • Website becomes more developed/dynamic = print version becomes more graphic-oriented and dynamic

  9. How has multimedia affected print journalism? • Opening doors • Cross over journalists • Movement of integration of television, print and broadcast • Sound bites and video clips

  10. The reoccurring question… • How much do we want the public to read the online edition? • If it becomes popular, will the print be obsolete? • Should all the content be included on the online edition? • Should the online version have features not included in the print?

  11. The SJ-R answer… • Print version contains stories and features that the online version does not have • The online version does not include any features not provided in the print version

  12. Other options • Registration for site access • Fee charge for an entire story • Ideas/suggestions?

  13. Complement or distraction? • Complement • Opened up to readers print version may not have reached. • Accessibility far greater • Still provides main purpose: inform and entertain

  14. Will online replace print? • Says she doesn’t believe in the adage that print will become a dinosaur • Always need written record

  15. Does online versions hold the same credibility as print? • Not sure, but gut says no • Print will always have something up on online in terms of credibility • Too much information available at the click of a button • Average person may not be media savvy enough to differentiate • Easy to credit a newspaper/media outlet or “borrow” a logo

  16. Which is best? • The State Journal-Register • www.sj-r.com • The Herald & Review • www.herald-review.com • The Chicago Tribune • www.chicagotribune.com • The New York Times • www.nytimes.com

  17. Help me! • The Journal

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