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“Stand Up & Stand Out” Personal Branding for Business Professionals

“Stand Up & Stand Out” Personal Branding for Business Professionals. Women in Business Leadership Conference Friday, February 8, 2008 Wendi R W McGowan Wendistry, LLC 2820 McKinnon, Suite 1069 Dallas, Texas 75201 www.wendistry.com. Why Develop Personal Brand?. New Business Landscape

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“Stand Up & Stand Out” Personal Branding for Business Professionals

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  1. “Stand Up & Stand Out”Personal Branding for Business Professionals Women in Business Leadership Conference Friday, February 8, 2008 Wendi R W McGowan Wendistry, LLC 2820 McKinnon, Suite 1069 Dallas, Texas 75201 www.wendistry.com

  2. Why Develop Personal Brand? New Business Landscape Job Security Attract People, Projects, Jobs Take Charge

  3. So, Who Are You?

  4. Brand = YOU(as recognized by others) Motivation / Passion Talents / Skills Background / Experience Niche / Market Served Actions / Perceptions

  5. 5 Steps to Brand Success Be Focused Find Your Voice Discover Your Niche Become Well Known Be Who You Want

  6. Be Focused Two words, Five Letters: “OWN IT”

  7. Find Your Voice

  8. Discover Your Niche 1. Your Name 5. Your Performance 2. Unique Specialty 4. Key Visuals 3. Tag Line

  9. Become Well Known

  10. Example Positioning: Wendi R W McGowan “A CEO’s GPS” Ideation :: Strategy :: Revenue Generation Web Site www.wendistry.com Blog www.wendistry.com/Blog.aspx Presentations Proposals Business Cards Collateral

  11. Be Who You Want Fearless Say Yes Lose Control Play Nice Smarten Up Have Fun

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