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Chapter 20 – Learning Objectives

Chapter 20 – Learning Objectives. identify the components of the Consumers’ Bill of Rights understand CARU’s concerns with children’s advertising understand the main consumer information concerns. Consumers’ Bill of Rights. The right to safety The right to be informed The right to choose

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Chapter 20 – Learning Objectives

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  1. Chapter 20 – Learning Objectives • identify the components of the Consumers’ Bill of Rights • understand CARU’s concerns with children’s advertising • understand the main consumer information concerns

  2. Consumers’ Bill of Rights • The right to safety • The right to be informed • The right to choose • The right to be heard

  3. Children’s Advertising Review Unit (CARU) • interested in the impact that the content of children’s advertising has • interested in the ability of children to process (comprehend) advertising messages

  4. Consumer Information Concerns • the cumulative impact of marketing information on society’s values • the adequacy of the information provided • the accuracy of the information provided

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