Download
1 / 4
40 likes | 179 Vues
This chapter explores key components of the Consumers' Bill of Rights, emphasizing the rights to safety, informed choice, and the importance of consumer voices. It highlights the role of the Children's Advertising Review Unit (CARU) in addressing concerns regarding children's advertising, focusing on the potential impact of advertising content on children’s understanding. Additionally, it examines consumer information concerns, including the cumulative effects of marketing on societal values and the accuracy and adequacy of information provided to consumers.
E N D
Chapter 20 – Learning Objectives • identify the components of the Consumers’ Bill of Rights • understand CARU’s concerns with children’s advertising • understand the main consumer information concerns
Consumers’ Bill of Rights • The right to safety • The right to be informed • The right to choose • The right to be heard
Children’s Advertising Review Unit (CARU) • interested in the impact that the content of children’s advertising has • interested in the ability of children to process (comprehend) advertising messages
Consumer Information Concerns • the cumulative impact of marketing information on society’s values • the adequacy of the information provided • the accuracy of the information provided
