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Louise Stewart Performance and Partnerships Director

The Future of Destination Management. Louise Stewart Performance and Partnerships Director. Third age of Tourism Development?. We have moved from the RTBs to RDAs & now into “local” Time to look forward What are the challenges now and in the future?

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Louise Stewart Performance and Partnerships Director

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  1. The Future of Destination Management Louise Stewart Performance and Partnerships Director

  2. Third age of Tourism Development? • We have moved from the RTBs to RDAs & now into “local” • Time to look forward What are the challenges now and in the future? How can we strengthen the management of the Visitor Economy?

  3. Future and Alternative Funding Group • Create an understanding of different/new cost effective ways to carry out destination management • Investigate alternative approaches to DM • Look at innovative models for funding less dependent on public funding and more economically sustainable

  4. Framework for developing understanding

  5. Suggested Short Term Issues • Defining tourism in local areas New interest in visitor economy at all levels and new sectors Lack of understanding of “destinations”, “destination management”, “visitor economy” • Demonstrating effectiveness Need to illustrate value for money and success Methods to measure and benchmark inconsistently locally • Advocacy Both previous issues highlight the need for strong consistent messages

  6. Short term issues (continued) • Networks No coordinated level of activity above the local in many areas The structure for collaboration between DM structures has gone but the need is recognised Informally it is still happening • Good destination management Increased private sector investment can mean short term focus on promotion only Need to ensure visitor experience managed too • Funding Public sector cuts, recession…finding innovative ways to work Squeezed private sector

  7. Rising to the challenges • Are these challenges right? Have we missed any? • Some DMOs raising to these challenges already and addressing these issues…

  8. After the break • Working in groups • Consider the medium and long term issues facing Destination Management

  9. Workgroup questions • What are the issues that destination management organisations will be facing in the medium/ long term? • Are there different ways that destination management could be taken forward (are any currently developing)? • Is there any merit in sub-national or thematic groups being further developed, what would be the intended benefit? • What support destinations need on the ground and from whom this might be provided

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