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LOUISE Louise (32) is a social media manager at an international not-for-profit (NFP) which has a focus on improving the lives of girls in the developing world. She established the first social media channel (Facebook) for the organisation in 2008 as an experiment, and is very proud to see how it has become an integral part of the NGO's communication strategy. Louise is also an avid social media user in her personal life and is excited by the potential for pushing the envelope of traditional communication paradigms in her work. She lives in Fitzroy and is married to a legal aid lawyer. She regularly attends the Melbourne social media meetup and follows key influencers such as Lucy Bernholz and Anne Handley. Image credit: Licenced under Creative Commons by ludwigvan standard lamp