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Louise Brown

Louise Brown. About us. Independent local radio station Wholly owned by GMG Radio Holdings Limited Operates under the brands of Century, Smooth and Rock radio GMG has 15 stations providing it with the largest regional footprint in the UK

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Louise Brown

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  1. Louise Brown

  2. About us • Independent local radio station • Wholly owned by GMG Radio Holdings Limited • Operates under the brands of Century, Smooth and Rock radio • GMG has 15 stations providing it with the largest regional footprint in the UK • Real Radio Scotland broadcasts across Central and Southern Scotland Target Audience • 25-44 year olds • Reaches 670,000 Adult listeners each week • 50/50 male & female • Home owners • Families • Slight bias towards adult market

  3. Rajar figures for Real Radio • Population – 2,688,000 • Reach – 670,000 • Reach (%) – 25% • Average hours per head – 2.8 • Average hours per listener – 11.3 • Total hours – 7,589 • Listening Share TSA – 16.7%

  4. Competitors Reach • Clyde 1 • Reach - 567,000 = 31% • TSA% - 15.6% • Galaxy • Reach – 208,000 = 12% • TSA% - 3.9% • Real Radio • Reach – 670,000 = 25% • TSA% - 16.7%

  5. What makes us REAL • Great mix of varied music • The Real Radio Football Phone In – Most popular in Scottish Radio • Breakfast Show - Real Windup feature proving popular • Presenters on air have light hearted fun nature • Listen Again Archive – Online • Real Interviews

  6. ‘Real Weight loss Competition’ In Association with: • RATIONALE • As it is coming up to summer time, people especially women want to look their best. • They are more body conscious • Healthier lifestyles

  7. Competition Process • The competition will run for 1 month - June Challenge • For every pound that participants lose real radio will donate £1 to the British Heart Foundation • If participant gains a pound then they donate a £1 • If there is no change in their weight then participants must donate 50p

  8. How will this work? • Listeners will sign up for free online at Real, and will keep an online diary • Need to be a member of Weight Watchers • Monthly promotion – ½ price subscription to Weight Watchers How do we monitor the competition? • Weight Watchers will weigh participants • Depending on result, Weight Watchers will then update a database in order for Real to keep track • The results will be monitored weekly and will determine the donations

  9. Prize • In last week the 2 people who have been most successful will then go head to head • They will be required to make a video diary of their experience • The one with most hits on You Tube wins • Winner – wins holiday for 2 in Majorca at a Spa Resort • Runner up – Years free subscription at Weight Watchers

  10. ROI • Real Radio – Good PR for Real as associated with ‘health’ related competition • Weight Watchers – It is likely to increase website hits and get people talking about the brand • Also will increase subscription numbers at local clubs • Main aim of competition • Increase awareness of Heart & weight issues in the UK • The element of FUN and entertaining listeners

  11. Thanks for listening Any Questions?

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