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Top 10 best practices

Top 10 best practices. 2019 Guide to a Successful Campaign. #1 Define roles. Recruit a team! Do not run your campaign alone. Recruit a team of enthusiastic, resourceful and committed employees to help you plan the best possible campaign. (Yes, 2 is a team!)

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Top 10 best practices

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  1. Top 10 best practices 2019 Guide to a Successful Campaign

  2. #1 Define roles Recruit a team! Do not run your campaign alone. Recruit a team of enthusiastic, resourceful and committed employees to help you plan the best possible campaign. (Yes, 2 is a team!) • Involve representatives from various departments • Define roles of each member • Communicate regularly

  3. #2 Set dates • Determine your timeline • Set start date and end date • Inform your co-workers of the dates • Two week maximum

  4. #3 Set goals • Specific – what are you trying to accomplish • Measurable – dollars raised or participation • Attainable – based on last year’s results • Realistic – consider internal factors • Timely – establish a clear timeline Ex. Company A will increase the number of employees that participate in the UW Campaign by 3%.

  5. #4 Have a meeting • Kickoff your United Way Campaign with a meeting to educate employees about United Way • Ask CEO to send endorsement e-mail, speak at meetings, and appear at events • Encourage top management to be a member of the United Way’s Benefactors Club ($500+ annually)

  6. #5 Themes, incentives, and special events • Generate enthusiasm and have fun! • Incentives • Special Events • LIVE UNITED DAY/Campaign Kickoff – August 1st • Spirit Night for UW – August 5th • ROUND UP For United Way! – August 1st – August 31st • Halyard Health Golf Tournament – Sept. 6th • Thanksgiving Day Early Bird 5K – Nov. 28th

  7. #6 Engage employees • Organizing a volunteer event for employees is a great way to engage your employees • United Way’s Week of Caring will kick-off on September 1st • Encourage employees to join the United Way’s Emerging Leaders Society • Minimum contribution of $250 per year. • Between the ages of 21 - 40 (but we aren’t checking IDs!) • Opportunity to build professional network, develop leadership skills, and engage in the community.

  8. #7 Get the word out • Use Campaign Materials (posters, brochures, stickers) • Send e-mails educating employees on the value of United Way (UW Buying Power Statistics) • Use intranet sites to announce United Way Campaign is underway • Share messaging year round, not just during the Campaign!

  9. #8 Say thank you • Thank employees in a timely manner • Offer incentives for participation • Prize drawings • Lunch • Personal letters

  10. #9 Wrap up and report out • Finalize your campaign • Contact your Loaned Executive • Report your results to your employees

  11. #10 Share online • Share your stories on social media • Like us on Facebook – United Way of Davidson County – NOW! • Follow us on Twitter - @UnitedWayofDC – NOW! • Follow us on Instagram – unitedwayofdavidsoncounty – NOW!

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