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Kamran Khan

Kamran Khan. Ansoff’s Matrix. Chosen Brand. Small kitchen appliances. Market Segmentation & Forecasts. Main target market 25 to 34 year olds within the UK. Channels. Positioning & Competitor Analysis.

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Kamran Khan

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  1. Kamran Khan

  2. Ansoff’sMatrix

  3. Chosen Brand Small kitchen appliances

  4. Market Segmentation & Forecasts Main target market 25 to 34 year olds within the UK

  5. Channels

  6. Positioning & Competitor Analysis 36% of people said they are influenced by a brand they trust when and this interest in brands increases with age

  7. Objectives • Gain 500,000 customers by the end of December 2015. • Achieve gross revenue of £6,000,000 by the end of December 2015. • Gain 200,000 likes on Facebook by the end of November 2015. • Achieve 50 positive reviews on website by the end of August 2015. • Gain 250,000 followers on Twitter by the end of November 2015.

  8. Viral Marketing

  9. Sponsored & User generated Marketing

  10. Vigilante Marketing & Social Media

  11. Prosumer Marketing Online

  12. Content Marketing

  13. Email Marketing

  14. Online Marketing Strategy

  15. Thank you very much Any questions?

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