Chosen Brand Small kitchen appliances
Market Segmentation & Forecasts Main target market 25 to 34 year olds within the UK
Positioning & Competitor Analysis 36% of people said they are influenced by a brand they trust when and this interest in brands increases with age
Objectives • Gain 500,000 customers by the end of December 2015. • Achieve gross revenue of £6,000,000 by the end of December 2015. • Gain 200,000 likes on Facebook by the end of November 2015. • Achieve 50 positive reviews on website by the end of August 2015. • Gain 250,000 followers on Twitter by the end of November 2015.
Thank you very much Any questions?