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Tuesday, September 30, 2014

Tuesday, September 30, 2014. www.eBrandz.com. Tuesday, September 30, 2014. Analytics Presentation. Tuesday, September 30, 2014. www.eBrandz.com. Tuesday, September 30, 2014. What is Analytics. What is Analytics.

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Tuesday, September 30, 2014

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  1. Tuesday, September 30, 2014 www.eBrandz.com Tuesday, September 30, 2014 Analytics Presentation

  2. Tuesday, September 30, 2014 www.eBrandz.com Tuesday, September 30, 2014 What is Analytics What is Analytics Software/solution to understand visitor usage of your website. Reporting who, what, why, where, when and why. Analytics can be as simple as a solution provided by your local web hosting vendor.

  3. Tuesday, September 30, 2014 www.eBrandz.com Tuesday, September 30, 2014 What is Analytics What is Analytics

  4. Tuesday, September 30, 2014 www.eBrandz.com Tuesday, September 30, 2014 Role OfAnalytics Role of Analytics Very major role! (1) Can help to separate and measure different traffic channels

  5. Tuesday, September 30, 2014 www.eBrandz.com Tuesday, September 30, 2014 Role Of Analytics What is Analytics ■PPC vs SEO Click Tracks

  6. Tuesday, September 30, 2014 www.eBrandz.com Tuesday, September 30, 2014 Role Of Analytics Role of Analytics ■ PPC vs SEO

  7. Tuesday, September 30, 2014 www.eBrandz.com Tuesday, September 30, 2014 Role Of Analytics ■ Old vs new visitors Click Tracks

  8. Tuesday, September 30, 2014 www.eBrandz.com Tuesday, September 30, 2014 Role Of Analytics Role of Analytics ■ Old vs new visitors

  9. Tuesday, September 30, 2014 www.eBrandz.com Tuesday, September 30, 2014 Role Of Analytics Role of Analytics (2) Can help to separate visitors as per geographic locations

  10. Tuesday, September 30, 2014 www.eBrandz.com Tuesday, September 30, 2014 Role Of Analytics Role of Analytics

  11. Tuesday, September 30, 2014 www.eBrandz.com Tuesday, September 30, 2014 Role Of Analytics Role of Analytics (3)Funnel tracking helps to find shopping cart abandonment rate. Identifying problematic steps can help to optimize and reduce abandonment rate. This in turn can increase online sales.

  12. Tuesday, September 30, 2014 www.eBrandz.com Tuesday, September 30, 2014 Role Of Analytics Role of Analytics 72% abandonment rate

  13. Tuesday, September 30, 2014 www.eBrandz.com Tuesday, September 30, 2014 Role Of Analytics Role of Analytics (4) Identifying most common computer configuration and check whether your website is compatible with such systems.

  14. Tuesday, September 30, 2014 www.eBrandz.com Tuesday, September 30, 2014 Role Of Analytics Role of Analytics e.g: Compatibility with Mozilla firefox & other browsers

  15. Tuesday, September 30, 2014 www.eBrandz.com Tuesday, September 30, 2014 Role Of Analytics Role of Analytics e.g:Website is configured as 1280 x 800while most common visitors are 1024 x 768

  16. Tuesday, September 30, 2014 www.eBrandz.com Tuesday, September 30, 2014 Role Of Analytics Role of Analytics (5) helps a lot to gather data before going for redesigning of website.

  17. Tuesday, September 30, 2014 www.eBrandz.com Tuesday, September 30, 2014 Role Of Analytics Role of Analytics (6) To gather data like conversion rate and ROI

  18. Tuesday, September 30, 2014 www.eBrandz.com Tuesday, September 30, 2014 Most Common Mistakes Most Common Mistakes Trying to compare statistics from one analytics solution to another. It is okay if numbers don’t match!

  19. = / Tuesday, September 30, 2014 www.eBrandz.com Tuesday, September 30, 2014 Most Common Mistakes Most Common Mistakes PPC vendor numbers do not match Web Analytics reports.

  20. Tuesday, September 30, 2014 www.eBrandz.com Tuesday, September 30, 2014 Most Common Mistakes Most Common Mistakes Loose Focus.Web Analytics should be aligned along with your business goals

  21. Analytics Vendors available Tuesday, September 30, 2014 www.eBrandz.com Tuesday, September 30, 2014 Analytics Vendors available Google Analytics Web Trends Omniture Click Tracks Core Metrics Visistat

  22. Tuesday, September 30, 2014 www.eBrandz.com Tuesday, September 30, 2014 Analytics Vendors available Google Analytics is the most popular choice for web analytics solution. We too recommend Google Analytics since it's a free tool and has all the features required to start tracking your website.

  23. Tuesday, September 30, 2014 www.eBrandz.com Tuesday, September 30, 2014 Some Reports of Google Analytics Visitors Overview

  24. Tuesday, September 30, 2014 www.eBrandz.com Tuesday, September 30, 2014 Some Reports of Google Analytics Traffic Sources Overview: Can compare traffic with two different months.

  25. Tuesday, September 30, 2014 www.eBrandz.com Tuesday, September 30, 2014 Some Reports of Google Analytics AdWords keyword position report: Will help you find the best position for your keyword.

  26. Tuesday, September 30, 2014 www.eBrandz.com Tuesday, September 30, 2014 Some Reports of Google Analytics Site Search report: Keyword typed in by user to search within your website. This report can be helpful for Ecommerce website to find exactly which product, users are searching on your website.

  27. Tuesday, September 30, 2014 www.eBrandz.com Tuesday, September 30, 2014 Some Reports of Google Analytics Content Overview: Helps to identify the flow of your visitors.

  28. Tuesday, September 30, 2014 www.eBrandz.com Tuesday, September 30, 2014 Some Reports of Google Analytics Goal conversion rate: As per the report, 3AM to 11 AM and after lunch 1PM to 6PM has higher conversion rate.

  29. Tuesday, September 30, 2014 www.eBrandz.com Tuesday, September 30, 2014 Features of Google Analytics

  30. Tuesday, September 30, 2014 www.eBrandz.com Tuesday, September 30, 2014 Features of Google Analytics Advanced Segmentation: enables you to isolate and analyze subsets of your traffic.

  31. Tuesday, September 30, 2014 www.eBrandz.com Tuesday, September 30, 2014 Features of Google Analytics Custom Reports: are reports you create, save, and edit to give you a specific view of your data.

  32. Tuesday, September 30, 2014 www.eBrandz.com Tuesday, September 30, 2014 Features of Google Analytics Motion Charts : a data visualization tool.

  33. Tuesday, September 30, 2014 www.eBrandz.com Tuesday, September 30, 2014 Features of Google Analytics New Account Management Dashboard: Meaningful data and clear visual cues (green is good, red is bad) help alert you to areas requiring more attention.

  34. Tuesday, September 30, 2014 www.eBrandz.com Tuesday, September 30, 2014 Features of Google Analytics Integrated Reporting with AdSense

  35. Tuesday, September 30, 2014 www.eBrandz.com About eBrandz eBrandz is a search marketing company established in 2003. As an industry leader with more than 6 years experience, eBrandz probably has the highestnumber of successful case studies and client testimonials when compared to any of our competitors. With offices located in 3 major cities of the world including New York, Mumbai and Singaporeand with a team of 250 marketing experts. eBrandz has successfully executed more than 6000 search marketing campaigns for clients based in over 40 countries.

  36. Tuesday, September 30, 2014 www.eBrandz.com Certifications eBrandz is Certified by Google Adwords,Yahoo! Search Marketing and Microsoft adCenter as an AdWords Qualified Company, a Yahoo! Search Marketing Ambassador and a Microsoft adExcellence Member respectively.

  37. Tuesday, September 30, 2014 www.eBrandz.com Some of Our Global Clients

  38. Tuesday, September 30, 2014 www.eBrandz.com Press & Media eBrandz Inc Featured In B2B 2009 Marketer’s Resource Guide For Second Consecutive Year. - Published by B2B MagazineJanuary, 2009 eBrandz Inc short listed by B2B Magazine for “2008 Marketers Resource Guide” - Published by B2B Magazine December, 2007 "eBrandz is a Mumbai - based company that is one of the world leaders in SEO - an Indian company winning on the global playing field. “ - Published by BenefIT Magazine (May 2006) "eBrandz.com is an example of an Indian SEO company that rivals the best in the world." - Published by Digit Magazine

  39. Tuesday, September 30, 2014 www.eBrandz.com Contact Us INDIA eBrandz Inc No 2, 3 Varun Amin Villa, Dattatraya Road, Santacruz (W), Mumbai – 400054, India. Phone: +91-22-28783574 +91-22-40038811 / 12 / 13Fax No: +91-22-26600052 www.ebrandz.com sales@ebrandz.in USA eBrandz Inc. 171, Madison Avenue, #1006, New York, NY 10016 USA. Phone: 212-685-6060, 646-688-4885, 646-688-3625, 866-625-5717 (Toll Free) www.ebrandz.com sales@ebrandz.com

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