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Light viewers analysis April 2014

Light viewers analysis April 2014. 90% of the top 10 converting terrestrial programmes for light viewers were on C4 in February. Top converting programmes: terrestrial (Peak).

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Light viewers analysis April 2014

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  1. Light viewers analysis April 2014

  2. 90% of the top 10 converting terrestrial programmes for light viewers were on C4 in February Top converting programmes: terrestrial (Peak) Source: BARB/ AdvantEdge April 2014. Lightest third commercial weight of viewing/ converting against all adults; highest occurrence ; minimum TVR 1.0; peak time only,

  3. C4 was the top converting terrestrial channel in April Source: BARB/ DDS April 2014: Lightest third commercial weight of viewing/ converting against all adults

  4. 40% of the top indexing digital channels for light viewers in April were in the Channel 4 sales portfolio Source: BARB/ DDS April 2014: minimum adult TVR = 1.0 Lightest third commercial weight of viewing/ converting against all adults

  5. C4 Sales is the highest converting sales house to over index for light viewers in April 2014 Source: BARB/ DDS April 2014: Lightest third commercial weight of viewing/ converting against all adults

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