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Seven hallmarks of the new digital ecosystem

SURVIVING IN THE NEW DIGITAL ECOSYSTEM Lee Rainie – Director Pew Internet Project DC – Special Librarians January 22, 2008. Seven hallmarks of the new digital ecosystem. Hallmark 1. Media and gadgets are ubiquitous parts of everyday life. Home media ecology - 1975.

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Seven hallmarks of the new digital ecosystem

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  1. SURVIVING IN THE NEW DIGITALECOSYSTEMLee Rainie – Director Pew Internet ProjectDC – Special Librarians January 22, 2008

  2. Seven hallmarks of the new digital ecosystem

  3. Hallmark 1 Media and gadgets are ubiquitous parts of everyday life

  4. Home media ecology - 1975 Product Route to homeDisplayLocal storage TV stations phone TV Cassette/ 8-track broadcast TV radio broadcast radio stereo Vinyl album News mail Advertising newspaper delivery phone paper Radio Stations non-electronic Tom Wolzien, Sanford C. Bernstein & Co

  5. Home media ecology – now Product Route to homeDisplayLocal storage cable TiVo (PVR) VCR TV stations DSL TV Info wireless/phone radio DVD “Daily me” broadcast TV PC Web-based storage content iPod /MP3 server/ TiVo (PVR) Cable Nets broadcast radio stereo PC Web sites satellite monitor web storage Local news mail headphones CD/CD-ROM Content from express delivery pager individuals iPod / storage portable gamer MP3 player / iPod Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs Advertising newspaper delivery phone cable box Radio stations camcorder/camera PDA/Palm game console game console paper non-electronic storage sticks/disks Adapted from Tom Wolzien, Sanford C. Bernstein & Co

  6. Hallmark 2 The internet, especially broadband connectivity, is at the center of the revolution

  7. Internet and broadband adoption 1995-2007

  8. Hallmark 3 New gadgets allow people to enjoy media, gather information, and carry on communication anywhere. Wirelessness is its own adventure.

  9. Wireless connectivity 2004-2007 (% of internet users)

  10. 88% of college students own cell phones 81% own digital cameras 63 own MP3 players 55% own video cameras 55% own laptops 27% of college students own a PDA or Blackberry ---- 77% of college students play games online Mobile devices – college student ownership

  11. Hallmark 4 Ordinary citizens have a chance to be publishers, movie makers, artists, song creators, and story tellers

  12. Content creation 55% of online teens have created their own profile on a social network site like MySpace or Facebook ---- 20% of online adults have such profiles

  13. SNS Profiles: Dashboards for social life

  14. Content creation 51% of young adult internet users have uploaded photos to the internet ---- 37% of all users have done this

  15. Content creation 39% of online teens share their own creations online, such as artwork, photos, stories, or videos ---- 22% of online adults have done this

  16. Content creation 33% have created or worked on webpages or blogs for others, including those for groups they belong to, friends or school assignments ---- 13% of online adults do this

  17. Content creation 33% of college students keep blogs and regularly post ---- 12% of online adults have a blog

  18. Content creation 27% of online teens report keeping their own personal webpage ---- 14% of online adults have their own page

  19. Content creation 26% say they remix content they find online into their own artistic creations ---- 9% of online adults have done this

  20. Content creation 19% of online young adults have created an avatar that interacts with others online ---- 9% of all adult internet users have done this

  21. Content creation 15% of young adult internet users have uploaded videos to the web ---- 8% of all adult internet users have done this

  22. Hallmark 5 All those content creators have an audience.

  23. Accessing new information content 55% of young adult internet users use video-sharing sites --- 33% of all adults go to such sites

  24. Accessing new information content 54% of college students have read blogs --- 36% of all adults do that

  25. Accessing new information content 44% of young adult internet users seek information at Wikipedia sites --- 36% of all adults use them

  26. Accessing new information content 14% of young internet users download podcasts --- 12% of all adults do

  27. Hallmark 6 Many are sharing what they know and what they feel online and that is building conversations and communities

  28. Information sharing and evaluation 37% of young adult internet users have rated a person, product, or service online --- 32% of all adults have done so

  29. Information sharing and evaluation 34% of online young adults have tagged online content --- 28% of all adults have done that

  30. Information sharing and evaluation 25% of younger internet users have commented on videos They also post comments on blogs and photos --- 13% of all adults have commented on videos

  31. Hallmark 7 Online Americans are customizing their online experiences thanks to Web 2.0 tools

  32. Information customization ~ 40% of younger internet users customize news and other information pages; ~ half are on specialty listservs

  33. Information customization ~ A quarter to a third of younger internet users get RSS feeds

  34. Hallmark 8 Everything is going to change in the coming years

  35. The J-curve laws • Computing power doubles every 18 months – Moore’s law • Storage power doubles every 12 months – disk law • Communications power doubles every 2-3 years with improvements in fiber optics and compression – Gilder’s law • Spectrum power is enhanced with efficiency improvements in spectrum allocation and use

  36. Home media ecology – now Home media ecology – future Product Route to homeDisplayLocal storage cable TiVo (PVR) VCR TV stations phone/DSL TV Info wireless radio DVD “Daily me” broadcast TV PC Web-based storage content iPod /MP3 server/ TiVo (PVR) Cable Nets broadcast radio stereo PC Web sites satellite monitor web storage Local news mail headphones CD/CD-ROM Content from express delivery pager individuals iPod / storage portable gamer MP3 player / iPod Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs Advertising newspaper delivery phone cable box Radio stations PDA/Palm game console game console paper Satellite radio non-electronic storage sticks/disks Adapted from Tom Wolzien, Sanford C. Bernstein & Co

  37. Virtual worlds – Second Life Mirror worlds – Google Earth Augmented reality – Smart door knob Life-logging – Nike and iPod link Home media ecology – future Product Route to homeDisplayLocal storage cable TiVo (PVR) VCR TV stations phone/DSL TV Info wireless radio DVD “Daily me” broadcast TV PC Web-based storage content iPod /MP3 server/ TiVo (PVR) Cable Nets broadcast radio stereo PC Web sites satellite monitor web storage Local news mail headphones CD/CD-ROM Content from express delivery pager individuals iPod / storage portable gamer MP3 player / iPod Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs Advertising newspaper delivery phone cable box Radio stations PDA/Palm game console game console paper Satellite radio non-electronic storage sticks/disks Adapted from Tom Wolzien, Sanford C. Bernstein & Co

  38. Thank you! Lee Rainie Director Pew Internet & American Life Project 1615 L Street NW Suite 700 Washington, DC 20036 Lrainie@pewinternet.org 202-419-4500

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