Getting Optimal Value From Your Website

1. Getting Optimal Value From Your Website • Presented By Jody Haneke, President Haneke Design2009 USF KickStart Entrepreneurial Training Course

2. Agenda • Your Web-presence Defined • How Do I Get Started? • Building On A Strong Foundation • The Design Assessment Questionnaire • Translating The Answers • Common Mistakes To Avoid • Discussion

3. Your Web-presence Defined Do I need a Website, a Web-Application or Both?

4. Web Presence Defined > Website

5. Web Presence Defined > Web-Application

6. How Do I Get Started? • How Do I Get Started? • Get Professional Help • Do It Yourself

7. How Do I Get Started > Do It Yourself Adobe Dreamweaver WordPress Apple iWeb

8. Building on a Strong Foundation • Regardless of “How” You Get it Done,the Goal is to Build on a Strong Foundation • Website Design is More than Aesthetics • Understanding Your Target is Key

9. The Design Assessment Questionnaire • Your Business Defined • Your Target Audience • The Pain Points • Your Solutions • Unique Differentiators • Direct Competitors • Associated Attributes • Perception

10. The Design Assessment Questionnaire

11. The Design Assessment Questionnaire

12. The Design Assessment Questionnaire • Your Business Defined • Your Target Audience • The Pain Points of Your Target Audience • Your Solutions for These Pains • For Each Solution, How do you Offer Unique Value? • Who are Your Direct Competitors? • What Attributes would you desire Your Audience to Associate with Your Business? • What Perception do You want your audience to have when thinking about your company?

13. The Design Assessment Questionnaire • Your Business Defined • Your Target Audience • The Pain Points of Your Target Audience • Your Solutions for These Pains • For Each Solution, How do you Offer Unique Value? • Who are Your Direct Competitors? • What Attributes would you desire Your Audience to Associate with Your Business? • What Perception do You want your audience to have when thinking about your company?

14. The Design Assessment Questionnaire • Your Business Defined • Your Target Audience • The Pain Points of Your Target Audience • Your Solutions for These Pains • For Each Solution, How do you Offer Unique Value? • Who are Your Direct Competitors? • What Attributes would you desire Your Audience to Associate with Your Business? • What Perception do You want your audience to have when thinking about your company?

15. The Design Assessment Questionnaire • Your Business Defined • Your Target Audience • The Pain Points of Your Target Audience • Your Solutions for These Pains • For Each Solution, How do you Offer Unique Value? • Who are Your Direct Competitors? • What Attributes would you desire Your Audience to Associate with Your Business? • What Perception do You want your audience to have when thinking about your company?

16. The Design Assessment Questionnaire • Your Business Defined • Your Target Audience • The Pain Points of Your Target Audience • Your Solutions for These Pains • For Each Solution, How do you Offer Unique Value? • Who are Your Direct Competitors? • What Attributes would you desire Your Audience to Associate with Your Business? • What Perception do You want your audience to have when thinking about your company?

17. The Design Assessment Questionnaire • Your Business Defined • Your Target Audience • The Pain Points of Your Target Audience • Your Solutions for These Pains • For Each Solution, How do you Offer Unique Value? • Who are Your Direct Competitors? • What Attributes would you desire Your Audience to Associate with Your Business? • What Perception do You want your audience to have when thinking about your company?

18. The Design Assessment Questionnaire • Your Business Defined • Your Target Audience • The Pain Points of Your Target Audience • Your Solutions for These Pains • For Each Solution, How do you Offer Unique Value? • Who are Your Direct Competitors? • What Attributes would you desire Your Audience to Associate with Your Business? • What Perception do You want your audience to have when thinking about your company?

19. The Design Assessment Questionnaire • Your Business Defined • Your Target Audience • The Pain Points of Your Target Audience • Your Solutions for These Pains • For Each Solution, How do you Offer Unique Value? • Who are Your Direct Competitors? • What Attributes would you desire Your Audience to Associate with Your Business? • What Perception do You want your audience to have when thinking about your company?

20. Translating the Answers • Your Business Defined • Descriptive Statement for Homepage • Boilerplate for Press Releases

21. Translating the Answers • Your Target Audience, Pain Points • Top Line Messaging for Homepage Flash Loop • Headlines for Solutions Pages • Use in Other Direct Marketing Material

22. Translating the Answers • Your Solutions for These Pains • Detailed Content for Solutions/Services/Features Pages

23. Translating the Answers • Unique Differentiators • Sidebar or Highlighted Items on Solutions Pages • Direct Competitors • Help in Determining Differentiators • Attributes • Adjectives help to make strategic about overall aesthetic or look-and-feel of the website • Perception • Creates a measure for all messaging andoverall design

24. Common Mistakes to Avoid Have language somewhere prominent on your homepage that explains what you do in one or two sentences. Just say no to Flash Intros Always have a “Contact” link as part of your main navigation. Avoid being clever with labeling sections and pages. If your prospects have to “decipher” your cute labels they are more likely to be frustrated and unable to find what they are looking for. Avoid "flashy" tricks like busy background images, unconventional fonts, background music, etc. Don't design for the web in the same manner you'd design for print. Be aware of the target screen resolution and what will appear within the non-scrolling area of the webpage. Test on as many browsers as possible, at least IE (7 and 8), Firefox Windows, Firefox Mac, Safari Mac.

25. Getting Optimal Value From Your Website • Presented By Jody Haneke, President Haneke Design2009 USF KickStart Entrepreneurial Training Course