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National Self Care Week Communications Information

National Self Care Week Communications Information. What is Self Care Week 2013?. Self care for life – Take Control.

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National Self Care Week Communications Information

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  1. National Self Care WeekCommunications Information

  2. What is Self Care Week 2013? • Self care for life – Take Control Self Care Week is an annual national awareness week that focuses on embedding support for self care across communities, families and generations. Each year there is a different theme for the campaign and for 2013, our theme is:

  3. The aim for Self Care Week 2013 • Theme: Self care for life – Take Control We want to inspire people to take control of their health and ultimately take control of their life. By becoming more health literate, we hope people will understand how to look after their health for life, taking care of their own minor ailments, managing more serious conditions and choosing healthy options that will impact positively on people’s physical health as well as their mental wellbeing and self esteem.

  4. Who is involved in Self Care Week? The Department of Health handed over organisation of Self Care Week to the Self Care Forum in 2011, and for two years it was a joint initiative. This year, NHS England will be a partner organisation. The Self Care Forum is the leading UK organisation dedicated to helping people help themselves by embedding self care into everyday life so that it becomes a life long habit.

  5. Who is our Target Audience? The Self Care Forum‘s target audience is the NHS, voluntary and private sector organisations that are already communicating with people and carers responsible for managing minor ailments and long-term conditions. We see these organisations, as well as Patient Participation Groups (PPGs) as important partners in promoting and disseminating the messages of Self Care Week.

  6. Supporting you to get involved As the organisers of Self Care Week, we hope to support you by providing national tools, messages and encouragement to help run local initiatives that target your own audiences under an overarching, national Self Care Week banner. In previous years, these local initiatives have included alcohol awareness, weight control, school education, minor ailment and long-term condition management. We hope this year’s theme ofSelf Care for Life – Take Controlis broad enough to allow you to promote self care messages to all your target groups no matter what age or gender. We have specifically created it so that it is totally inclusive and gives you the flexibility to add self care messages with a physical as well as mental health focus.

  7. Self Care Week Key Messages We have devised a bank of key messages to help with your campaign. These are mostly themed aroundSelf care for Life – Take Controlwith a physical and mental health focus. Some messages centre around careful use of health services. It is widely acknowledged that self care not only empowers the individual, it also lessens demand on the NHS. Pressures on the NHS are rising as a result of high demand and fiscal challenges that mean now, more than ever, people have to be supported to look after their own health, and their family’s health better. NHS Costs: GP consultation £43 / A&E Treatment £112 / District Nurse visit £39

  8. What are the key messages?

  9. Why run Self Care Week Now? This is a good time to raise awareness of what people can be doing to take care of themselves better, particularly those with long-term conditions. The time leading up to the winter months can prepare and inform the whole population at a time when seasonal illness tends be more prolific. The Week fits with existing national initiatives, including the National Pharmacy Association’s ‘Ask your Pharmacist Week’ (4-11Nov) and theEuropean Antibiotic Awareness Day (18 Nov), which makes the link with self care support for colds and flu. See slide 18 for a list of initiatives.

  10. What is the role of the Self Care Forum? The Self Care Forum will provide a generic communications toolkit, including the national campaign tools, resources and messaging, for local organisations to develop their own approaches to promote self care initiatives. The Self Care Forum’s website (www.selfcareforum.org) will act as a portal to promote a range of freely available Self Care Week information and resources, including web buttons, banners, posters and public-facing leaflets with Self Care Week messages. Post-campaign, the website will also act as a channel for local evaluation and success measures.

  11. What is the role of my organisation? Local organisations are encouraged to use the range of national resourcesfreely available from the DH and Self Care Forum websites and adapt them to fit what they are doing locally to promote support for self care. It is hoped that local organisations and stakeholders will proactively look for opportunities to bring local self care activities and existing initiatives together and promote and run them under the national Self Care Week banner. This will enable local communities to target their own groups and maximise their own initiatives.

  12. How can I participate in SCW? There are many ways you can support Self Care Week. To get a flavour of the type of activities organisations have been involved with previously, please visit the Self Care Week 2012 review at:http://www.selfcareforum.org/events/self-care-week-review/ A lack of resource should not be a barrier to involvement, the next slides gives suggestions on what you can do to start your own campaign. We hope that you will get involved and make Self Care WeekYOURSelf Care Week

  13. Join in - a few ideas

  14. Where can I download the resources? A range of free resources and information is available to download from the DH and Self Care Forum websites, including: • Web buttons • Banner • Master presentation slide • Sample article • Range of free public-facing leaflets Go towww.selfcareforum.org

  15. Will it make a difference? We plan to review the impact of SCW and hope you will do the same. If you aren’t able to commission an agency to carry out research into the campaign’s impact on patients and staff, here are other suggestions on low cost evaluations: • Use an online survey provider such as SurveyMonkey to ask target audiences how the campaign has impacted on the local community. • Search the internet for local campaign press coverage. • Keep track of the number of posters, leaflets, etc that have been distributed. • Monitor take up of any services/ initiatives launched. • For online content, find out the number of page views and click through. Please share your evaluations with us by emailinglibby.whittaker@selfcareforum.org

  16. Who is getting involved in SCW? Here are some of the organisations that we know of who are committed to participating in the campaign:

  17. Diary dates: other self care initiatives

  18. Self Care Week Action Plan

  19. What are you doing? We very much hope you will support SCW 2013 and we would be interested to know what you are doing so that we can share this with others involved. Your details will be included in one of our SCW newsletter that is circulated to like minded people with an interest in forwarding the reach of self care. Please send details to libby.whittaker@selfcareforum.org

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