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E-Commerce - Crossing the Borders at the Click of a Mouse.

E-Commerce - Crossing the Borders at the Click of a Mouse. Vincent Ler General Manager, General Business IBM Malaysia Sdn. Bhd. June 8, 2011. Agenda. Business to Consumer (B2C) Internet Users – Data State of E-Commerce in Asia Success Stories Business to Business (B2B) Key Drivers

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E-Commerce - Crossing the Borders at the Click of a Mouse.

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  1. E-Commerce - Crossing the Borders at the Click of a Mouse. Vincent Ler General Manager, General Business IBM Malaysia Sdn. Bhd. June 8, 2011

  2. Agenda • Business to Consumer (B2C) • Internet Users – Data • State of E-Commerce in Asia • Success Stories • Business to Business (B2B) • Key Drivers • Next-generation B2B E Commerce Strategy • Steps to Implement Next Generation B2B

  3. Internet Penetration

  4. Internet Users

  5. Internet Users – Distribution by World Region

  6. Online Purchases in next 6 months • 27,000 internet user study poll in Asia Pacific, Europe, Middle East, NA and LA – what are users intending to buy, which sites, impact on social media and decision making • Top 5 items – books, clothing/accessories/shoes, airline ticket/reservations/electronic equipment tours/Hotel Reservations. • Intent to purchase airline tickets, book tours and hotel reservations show signs of economic improvement. • Compared to 2009, airline tickets purchased online and hotel arrangements increased by 7% and 9% respectively.

  7. Online shops have greatest appeal • AP with lowest that has never shopped online • > 38% shop online at multiple sites and through catalogues • 31% shop only at online sites • 19% shop online at brick & mortar stores

  8. Shopping Spending (of Total Monthly Spending)

  9. Key Drivers for B2B • Deliver an experience that is B2C like : Rich and customer centric • Improve operation efficiency • Innovate business model to open new markets • Increase sales through marketing and merchandising • Building loyalty and community around the brand

  10. Next Generation B2B Commerce

  11. B2B 2.0 strategic elements and benefits

  12. Step to Next Generation B2B - Commerce

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