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HP Terminology Crowdsourcing

HP Terminology Crowdsourcing. Case Study. Background. HP is a large and global company Global Brand Terminology management is essential to HP’s ability to speak to all customers, in any language, with a consistent voice. Terminology Management opportunities.

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HP Terminology Crowdsourcing

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  1. HP Terminology Crowdsourcing Case Study

  2. Background • HP is a large and global company • Global Brand Terminology management is essential to HP’s ability to speak to all customers, in any language, with a consistent voice.

  3. Terminology Management opportunities • Why HP cares about global terminology management • Gives strength to HP brand image across all languages and markets • Increases usability and user satisfaction • Reduces translation errors • Reduces legal liabilities • Shortens time-to-market • Increases reusability and retrieval of terminology Terminology needs to be governed and managed globally with a process that includes Global Brand terminology owners as well as regional and linguistic experts

  4. Terminology Crowdsourcing objectives • Program objectives: teamwork in terminology • To provide a social approach to terminology governance • To evangelize the need for high-quality and consistent terminology • To establish and maintain terminology standards • Community objectives • The tools and processes must allow: • Self-registration and access for both internal and external contributors • Voting on terminology, and the suggestion of new terms • Recognition of contributors

  5. Teaminology screenshots

  6. Teaminology Voting process HP Creative Agency Translator HP Support Engineer External Supplier HP Product Manager HP.Com Country Manager Votes on Terms and/or New Term Candidates TEAMINOLOGY Review Cycle (Terminology Governance Council) • Weekly report on • - Term votes • - Term candidates

  7. Teaminology opportunities Teaminology was a good concept : first attempt was a proof-of-concept Building of the crowd • Increasing visibility • on Global Terminology Management Definition of key processes and standards

  8. Teaminology challenges We learned a lot… but users did not like the first version! 1 • User Experience • Design • Recognition

  9. Redesign project: background from … • Improve Customer Experience • Align with HP Brand guidelines • Enhance recognition to

  10. HP Terminology community - mock-ups Motivation and recognition

  11. HP Terminology community - mock-ups User experience improvement

  12. Lessons learned Communicate and motivate • Crowdsourcing tool must be easy to use and fun! • Critical mass is essential in community crowdsourcing. • Community motivation and recognition are key. • Terminology is involving a lot of people within large companies. • Communication, evangelization… and more communication!

  13. Thank you

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