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Creating a Comprehensive E-Commerce Strategy for Successful Online Retailing

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This report examines the essential components of establishing an effective e-commerce website. It defines a simple e-commerce strategy, detailing aspects such as promotion, costs, security measures, and technical considerations. The aim is to guide businesses, particularly those currently not selling online, through the development of an online presence. By outlining potential promotional costs and hosting options, this strategy will help businesses navigate the complexities of moving to an e-commerce model, ensuring a successful transition into the online marketplace.

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Creating a Comprehensive E-Commerce Strategy for Successful Online Retailing

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  1. LO: To be able to consider different aspects of setting up an e-commerce website. BTEC Criteria: Plan an e-commerce strategy (P6) All of you will be able to: Define a simple e-commerce strategy Some of you will be able to: Will be able to give a detailed breakdown with costs Using the worksheet try to name a bricks ONLY retailer for each letter of the alphabet. Keyword: E-commerce - buying and selling of products or services using an online medium

  2. LO: To be able to consider different aspects of setting up an e-commerce website. BTEC Criteria: Plan an e-commerce strategy (P6) All of you will be able to: Define a simple e-commerce strategy Some of you will be able to: Will be able to give a detailed breakdown with costs • Create your own strategy for an E-Commerce site in the form of a report, entitled ‘Name of Business – an E-commerce strategy’. • Choose a real-world business for whom you can create a strategy, preferably one currently not selling online. P6 • Include: • Promotion of the site • Any costs involved (actual figures are not required) • Security measures • Site hosting and other technical details • Any other information you feel is relevant Keyword: E-commerce - buying and selling of products or services using an online medium

  3. LO: To be able to consider different aspects of setting up an e-commerce website. BTEC Criteria: Plan an e-commerce strategy (P6) All of you will be able to: Define a simple e-commerce strategy Some of you will be able to: Will be able to give a detailed breakdown with costs • In the setting up of an e-commerce website promotion and other associated costs can make or break the success of the business. • Investigate and produce notes on: • How the website could be promoted, what costs could be involved? • Other costs involved Keyword: E-commerce - buying and selling of products or services using an online medium

  4. LO: To be able to consider different aspects of setting up an e-commerce website. BTEC Criteria: Plan an e-commerce strategy (P6) All of you will be able to: Define a simple e-commerce strategy Some of you will be able to: Will be able to give a detailed breakdown with costs How can the company promote their website? What costs might they encounter? Keyword: E-commerce - buying and selling of products or services using an online medium

  5. LO: To be able to consider different aspects of setting up an e-commerce website. BTEC Criteria: Plan an e-commerce strategy (P6) All of you will be able to: Define a simple e-commerce strategy Some of you will be able to: Will be able to give a detailed breakdown with costs • Aside from promoting the site the company must consider the hosting and security of their website. • What security measures would they need to think about? Cost? Bespoke or off the shelf? • How will the site be hosted? ‘In house’ or third party? Look at both sides of this. • What other technical details will they need to consider? Keyword: E-commerce - buying and selling of products or services using an online medium

  6. LO: To be able to consider different aspects of setting up an e-commerce website. BTEC Criteria: Plan an e-commerce strategy (P6) All of you will be able to: Define a simple e-commerce strategy Some of you will be able to: Will be able to give a detailed breakdown with costs Feedback: Give a explanation of one of the aspects you looked at today. Keyword: E-commerce - buying and selling of products or services using an online medium

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