Building brand reputation from the inside out

Building brand reputation from the inside out Sean Trainor

WHY "The purest treasure mortal times afford, Is spotless reputation" Shakespeare

BRAND “A brand is what a brand does” VALUES

ENGAGEMENT “Get your people to believe that what they do is important and get out of their way while they get on with it” Jack Welch WHY

A Virtuous Cycle Centred around an organising thought. • HOW YOU SAY IT • WHAT YOU SAY VISION& VALUES • WHAT YOU DO • HOW YOU DO IT

Functional Focus WHAT Corporate Communications functions focussed on the message (what you say) Brand & marketing focussed on how Tone of voice, Visual Identity and Channels (how you say it) Line managers focussed on operations (what you do) HR focussed on behaviours (how you do it) VISION& VALUES DO SAY HOW

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Building brand reputation from the inside out

Building brand reputation from the inside out

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