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All About Surfing All About the Beach Marketing Plan 2010

All About Surfing All About the Beach Marketing Plan 2010. clean line marketing. Management Andrew Gaer Jason Eckenrode (assistant) Creative John Smith Anne Kim Data Management Raymond Button Web Development and Technology Byron McDougle. clean line marketing. Where Are We?.

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All About Surfing All About the Beach Marketing Plan 2010

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  1. All About Surfing All About the Beach Marketing Plan 2010

  2. clean line marketing • Management • Andrew Gaer • Jason Eckenrode (assistant) • Creative • John Smith • Anne Kim • Data Management • Raymond Button • Web Development and Technology • ByronMcDougle

  3. clean line marketing

  4. Where Are We? 2009 Marketing Budget $1.5m Low Profit Margin Contemporary Designs Legacy Low Market Share Functional, Interactive Website Low Mind Share Industry Presence clean line marketing

  5. objectives • Reestablish brand awareness • Reestablish brand dominance • Increase revenue by $7m in year one and $10m in year two. • $1.5m + $1.0m 2010 • $1.5m + $1.2m 2011 clean line marketing

  6. Strategy Events Brand Awareness Brand Dominance Contests Sales In-Store Gromarazzi Increasing Sales clean line marketing

  7. Target Market clean line marketing

  8. Strategies Outside clean line marketing

  9. Gromarazzi Flyers clean line marketing

  10. Strategies In-Store clean line marketing

  11. CRM – Process Overview Text Message Events Customer Data Base Communications Email Contests Store Social Media In-Store Hang Tag Gromarazzi Twitter $ clean line marketing

  12. Financial Impact clean line marketing

  13. Financial Impact clean line marketing

  14. Timeline Gromarazzi Program Gromarazzi Team Gromarazzi Event Selection Event Season Snow Event Season Surf Snow Choose and Sign Top Athlete Materials Design and Production In Store Campaign Charity Event Charity Event Charity Event clean line marketing

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