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Design West Michigan

Design West Michigan

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Design West Michigan

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Presentation Transcript

  1. +Advocacy for design as an economic building block+ Build/connect a creative community + Promote region as ‘Design Centric’+ Help attract and retain design focused companies and designers Design West Michigan

  2. Design and the Economy+ Design alone does not ensure economic growth, but without design there can be no economic growth+ Most major new design trends have come from economic struggles, defining and meeting unmet needs and/or wars.

  3. West Michigan is Design Centric + Higher number of industrial designers than other areas of U.S. + More packaging designers than other areas+ Significant number of graphic designers + Growing number of digital interactive designers + Over 1,000 designers members of DWM

  4. Michigan as a Design/Innovation Center With the design and innovations from just the automotive and office furniture industries, Michigan has more greatly influenced the way people live and work than any other state.

  5. Talking about Design + Understanding design depends on the exposure one’s had to designers and design thinking + Design is a noun, a verb, a process + It is not about just making something pretty+ It is not the purvue of a select few+ It is an intangible asset, hard to measure

  6. Difference Between Art & Design: Art is about self expression Design is about serving others

  7. Relationship Between Innovation & Design Dental Floss

  8. Design & Styling

  9. Good Design Makes a Market Vs Responding to a Market

  10. Issues in U.S./North America • The two words that kill any new design and innovation are; “Prove It” Roger Martin, Dean University of Toronto’s Rotman School of Business (Econ Club talk available on DWM web-site) • Whirlpool Duet Case study (DWM web-site) • Haworth HQ Case study (DWM web-site) • Landscape Forms Case study (DWM web-site) •

  11. So What?, Why promote Design? Design Education in U.S. Design Education in China

  12. Design’s Importance to Business/Economy “The dumbest mistake is viewing design as something you do at the end of the process to ‘tidy up’ the mess, as opposed to understanding that it’s a ‘day one’ issue and part of everything.” — Tom Peters, author “In Search of Excellence”

  13. “….design thinking converts need into demand”— Peter Drucker

  14. 3 Major Regions for Industrial Design* *

  15. Historically Known for… + Automotive + Furniture Other areas of Expertise… + Medical Design + Home Appliances + Housewares + Consumer Goods + Apparel + Consumer Electronics Rich with Design Experience

  16. SunbergFerar Fredricks Design PTI Design Thinklabs Design The New North Tiger Studio TWISThink Award Winning Design Studios and many more…

  17. Industrial DesignMultiple Firms Stryker System 7

  18. Industrial DesignMultiple Corporations

  19. Engineering 87,000 Engineers Prototyping & Manufacturing 14,000 Manufacturing sites 75,000 Skilled Tradespeople Fertile Ground for Design Development

  20. Design Schools Kendall College of Art & Design College for Creative Studies Cranbrook Academy of Art Growing New Design Talent

  21. Far Reaching Impact

  22. Award Winning Firms Auxiliary Advertising Brightly Studio Conduit Studios Cynergy Systems Extra Credit Projects Mr. & Mrs Square One Design The Forest Visualhero Design People Design Universal Mind Brand & Experience DesignCommunication / Experience / Interaction

  23. Human-Centered DesignMultiple Firms Healthcare Design Research/ Graphic Design Apple Retail User Experience Amway - Research InnovationOpportunities Herman Miller – Customer Development

  24. Graphic DesignMultiple Firms Apple Retail User Experience Hudsonville Ice Cream – Website Universal Mind – Print Brochure Joe Coffee - Packaging

  25. BrandingMultiple Firms Apple Retail User Experience x-rite – Logo, Identity Art Prize – Logo, Business Systems

  26. Interaction DesignMultiple Firms Healthcare Design Research/ Graphic Design Apple Retail User Experience Schoolview - Data Application Wolverine – Ecommerce Website

  27. Local | Regional | National Award Winning Firms AMDG Architects C2AE Concept Design Cornerstone Architects Elevate Studio FTC&H GMB Architecture + Engineering Inter Active Studios Integrated Architecture Issac V Norris & Associates Lott3 Metz Architecture Lucid Architecture Progressive AE Tower Pinkster Via Design Architectural DesignCommunity Based Projects / Corporate Commitment / Revitalization

  28. Community Based ProjectsGRAM | Rosa Parks Circle GRAM entry facing Rosa Parks Circle Winter ice-skating Free summer concerts

  29. Community Based ProjectsThe Rapid | Downtown Market The Rapid Operations Center record setting 11.9 million rides in 2011 Grand Action Downtown Market year-round indoor/outdoor marketplace Grand Action Downtown Market supports local famers and independent businesses

  30. Community Based ProjectsJohn Ball Zoo | Bissell Treehouse Overlooking downtown Grand Rapids Situated on one of Grand Rapids highest points Interior space open for retreats, banquets, weddings Idema Funicular

  31. Corporate CommitmentSteelcase | WorkLab Former warehouse opened up to campus Test environment for new product Connection to industrial designers space

  32. Corporate CommitmentSteelcase | WorkCafe Work Café stairs from lobby Informal meeting areas Outdoor lounge areas

  33. Corporate CommitmentGordon Foods | Headquarters Headquarters site Welcome / values / legacy area Lounge/ meeting areas

  34. Corporate CommitmentGrid 70 Creative talent from 6 major corporations – Meijer, Amway, Steelcase, Pennant Health, Wolverine World Wide, and Process Automation Concepts

  35. RevitalizationGrand Rapids Brewing | Founders Brewing | Brewery Vivant First USDA Organic Brewery in Michigan | GRBC 26 million expansion underway| Founders First LEED Certified Brewery in US | Brewery Vivant

  36. Testimonial “Newell Rubbermaid is excited to be moving our design group into the Kalamazoo area. We know of and embrace the Design Centric nature of West Michigan and look forward to being an active participant in the design future of the region”. Chuck Jones, EVP, Chief Design and Technology Officer

  37. Questions?

  38. Thank You