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Natvita’s marketing plan

Natvita Beverage, Inc. Presenters: Albert Ho, Denson Kaiklein , Daniel Meadows, Toney Chiu, Michael Le. Natvita’s marketing plan. Total functional beverage market in sales is estimated at 13 billion. The total market is forecasted to grow at 7.8% annually by 2010.

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Natvita’s marketing plan

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  1. Natvita Beverage, Inc. Presenters: Albert Ho, Denson Kaiklein, Daniel Meadows, Toney Chiu, Michael Le Natvita’s marketing plan

  2. Total functional beverage market in sales is estimated at 13 billion. • The total market is forecasted to grow at 7.8% annually by 2010. • The functional fruit beverage market is at about 2.4 billion. • Out of 22 people we surveyed (55% female, majority between ages 21-25), • 95% agreed that the functional beverage industry is • 86% said they are concern about what they eat, • 86% knows exactly which Vitamin is good for them. Industry OVERVIEW

  3. MARKET 7 KEY TRENDS: • Opportunities in Beauty, weight loss and energy functionality • Packaging innovation earns premium prices • Naturally healthy fruit earns premium prices • Super fruits earn premium prices • Heart health drinks is favored in the U.S. and U.K. • Digestive health: fiber and probiotics • Natural ingredients and free-from-additives : popular with kids and their parents Market trend

  4. SWOT analysis

  5. Competitive Analysis

  6. Competitive Analysis (continue)

  7. Target Customers: Females • Between 16 and 35 years old • Working and busy lifestyle • Income level: $35,000 and above Target Market

  8. 104,582,000 female employees working in the United States in 2006. • more than 30 million female employees between 15 and 34 years old • About 6 million females have income of $35,000 and over. The 6 million high income females between 16 and 35 • approximately 26 million females who had a bachelor degree or higher Market Demographic

  9. Premium health-enhanced fruit drink • Fortified with vitamin • Antioxidant • Enhanced metabolism • All natural ingredients • Innovative nutraceutical recipe • Innovative packaging Product placement

  10. The initial release of our product will include 3 unique flavors, each offering a unique function: Marketing Strategy: product Energy— give the body the added energy boost it needed Health— help enhance immune system • Youth— improve cell function while protect cells from aging

  11. Competitor’s prices ranged from $1.39 to $3.99 • Beverage with artificial sweetener and fruit flavoring at $1.39 • Beverage made from 100% juice at $3.99 • Observational research at a local retail chain, BevMo, indicated that beverage in similar packaging style and functionalities are being offered at $2.99 per bottle. • Natvita Beverage Line Price Strategy: • Stay competitive • Maximize profit margin • Maintain our premium product image • Suggestive retail price of $2.99 per bottle • Distributors a discounted price of $1.95 per bottle Marketing Strategy: Price

  12. FIRST YEAR PROMOTION PLAN • Build the company website • PR campaign on Myspace.com and Facebook.com • Advertise on magazines such as Vogue, Cosmopolitan, People, InStyle, YM, E! and Glamour • Send trial packages Oprah Winfrey and other celebrities. SECOND YEAR PLAN • Maintaining year 1 efforts • Promote the new SLIM line • Brand awareness campaign on billboard, buses and subway stations • Adapt year 1 strategy for Japan, Germany and the United Kingdom Marketing Strategy: Promotion

  13. Marketing Strategy: place

  14. GOALS • To achieve 1% national industry market shares after first year • To achieve 1% worldwide industry market shares after third year • To double world wide market shares by year 5 PROJECTION • Break even after year 1 with 1% market shares in sale Goals and Projection

  15. THANK YOU Natvita MISSION: • To provide a healthy alternative beverage for today fast pace and trend sensitive women VISION: • To be the health icon of the functional beverage industry For investment opportunity, please contact Denson Kaiklian, VP Finance Phone: 714-323-6880 Email: densonkaiklian@natvita.com

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