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Online Advertising Trends: How to Capitalize and Future Growth

Explore the online advertising market trends, growth drivers, impacts on domaining, and strategies to capitalize on these trends. Learn about future growth projections and ways to stay ahead in the dynamic online advertising landscape.

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Online Advertising Trends: How to Capitalize and Future Growth

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  1. Domain Investing Ed Russell, President, NameDrive LLC Simon Pupo, NameDrive LLC NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

  2. Agenda • Online Advertising Market Trends • Growth Drivers • Impacts on Domaining • How to Capitalize? • The Future NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

  3. Online AdSpend The US online advertising market grew 26% in 2007 to reach €14.5bn IAB estimates for actual ad spend by format are based on samples of categorized revenue from key IAB members provided by PwC. NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

  4. Online AdSpend Europe is fast closing the gap on the US in terms of online advertising, which grew in Europe by 40% in 2007 to reach €11.2bn IAB estimates for actual ad spend by format are based on samples of categorized revenue from key IAB members provided by PwC. NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

  5. Online AdSpend NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

  6. Online Ad Spend • Two-thirds of European ad budgets – or some €7.3bn – were spent in the big three markets of the UK, Germany and France • However, some of the smaller markets experienced very high growth rates -- Greece increased 91%, Spain rose 55% and Slovenia climbed 49%. Source: IAB estimates for actual ad spend by format are based on samples of categorized revenue from key IAB members provided by PwC. NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

  7. Future Growth • Within the next four years, online advertising is expected to lead the advertising market • Internet advertising revenue is projected to double to $51.1 billion in 2012 up from $25.5 billion in 2007 Source: IAB estimates for actual ad spend by format are based on samples of categorized revenue from key IAB members provided by PwC. NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

  8. What is Driving Growth? Current Economic Crisis • Pressure on advertisers to save money • encouraging them to find more effective marketing channels NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

  9. What is Driving Growth? • Online Advertising is more effective!! • Targetable advertising • The internet allows advertisers to target exactly who will see their ads and in what context. • Trackable advertising • Information received instantly, allowing the advertiser to adjust their ad campaign and make it even more effective. • Broad and flexible reach • you can buy as much, or as little of that audience as you desire. • Interactive • The user can access as much material about your company and products as you care to present. NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

  10. What is Driving Growth? The market is expanding!! Young women take over… Women 25-34 now spend more time online than men in the same age group. . NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

  11. What is Driving Growth Empty nesters go surfing… One quarter of all Britons online are over 50 and 30% of total time spent on the internet is by the over 50’s NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

  12. Toshiba Tecra 8100 €315 €11 per month €1 per hour Bars, Hotels, Coffee shops, parks… Free at libraries What is Driving Growth . NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

  13. 1,407m July 07 16m June 96 Meanwhile the Audience is still Growing!! NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

  14. What does this all mean for the domainer? NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

  15. How To Capitalize? • Diversify • Spread your risk (explore all markets) • Invest in short term and long term markets • Know your market • Research • Know market values NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

  16. How to Capitalize • Be creative • Try and predict market movements • Set a budget • Don‘t over invest • Test • Determine early which domains should be parked and which domains should be developed. • When parking, spread your domains around various parking companies. NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

  17. How to Capitalize? • Traffic • Traffic equals money • Target revenue generating domains • Seek Advice • Consult industry experts • Use Forums . NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

  18. The Future • Online AdSpend to increase • Domain parking and domain monetization to increase worldwide as global online advertising spend increases • New players continue to enter the market forcing demand & value to rise NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

  19. Thank You NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

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