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BodyWorks Fitness Centers

BodyWorks Fitness Centers

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BodyWorks Fitness Centers

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Presentation Transcript

  1. BodyWorks Fitness Centers Marketing Strategies Let us help you find the healthier you!

  2. Overview • Marketing Goals • Current promotions/Publicity • Other Marketing Ideas • Next Steps

  3. Marketing Goals • Image • Hip • Cutting-edge classes and equipment • Not just a place to work out • Acquire new members • Those without existing gym memberships • Those who are members at another gyms • Garner as much publicity as possible • Attain strong promotional partners

  4. Current Promotions/Publicity • Running ads in several local newspapers and magazines • Feature in • “US Health” Magazine • “Get Fit” Magazine • Promotion with JUMP workout wear • Limited time 2-for-1 membership incentive • WNEW feature News segment on “what’s New in New York”

  5. Other Marketing Ideas • Food product cross-promotion • Protein Bars • Bottled water • Other health foods • More health/News magazine features • New membership incentives • Free dumbbells with membership • Seasonal Promotions • Local online advertising

  6. Next Steps… • Prep sales staff for opening day • Meet with potential promotional partners • Create premium items for giveaways • Preliminary plans for launch party HAVE A GREAT DAY!