Body Works Fitness Centers Marketing Strategies Let us help you find the healthy you!
Overview Marketing Goals Current Promotions/Publicity Other Marketing Ideas Next Steps
Marketing Goals • Image • Hip • Cutting-edge classes and equipment • Not just a place to work out • Acquire new members • Those without existing gym memberships • Those who are members at other gyms • Garner as much publicity as possible • Attain strong promotional partners
Current Promotions/Publicity • Running ads in several local newspapers and magazines • Feature in • “US Health” magazine • “Get Fit” magazine • Promotion with JUMP workout wear • Limited time 2-for-1 membership incentive • WNEW feature News segment on “What’s New in New York”
Other Marketing Ideas • Food product cross-promotion • Protein bars • Other health foods • More health/news magazine features • New membership incentives • Free dumbbells with membership • Seasonal promotions • Local online advertising