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Hubbert Smith Director, Enterprise Storage Marketing Samsung Storage Business

Hubbert Smith Director, Enterprise Storage Marketing Samsung Storage Business. Samsung Hard Disk Drive Products Overview. Hubbert Smith Director, Enterprise Storage Marketing Samsung Semiconductor, Inc. Disk Drive Agenda. Sorting out market dynamics

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Hubbert Smith Director, Enterprise Storage Marketing Samsung Storage Business

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  1. Hubbert Smith Director, Enterprise Storage Marketing Samsung Storage Business

  2. Samsung Hard Disk Drive Products Overview Hubbert Smith Director, Enterprise Storage Marketing Samsung Semiconductor, Inc.

  3. Disk Drive Agenda Sorting out market dynamics Hard Disk Drive (HDD) Products, best in class SSD and HDD Conclusion

  4. New Dynamics in the Storage World Distributing Content Creating Content Consuming Content Storing/Finding Content

  5. New Dynamics in the Storage World

  6. Samsung HDD Product Family • Goal: to be the industry leader in the introduction of new technologies with best-in-class features Desktop Enterprise Surveillance DVR/PVR External Notebook Enterprise Gaming Auto Printers External Notebook UMPC MP3/MP4 GPS DVC External UMPC MP3/MP4 GPS DVC External

  7. F1-CE F1 F1R Desktop PC Enterprise Consumer Electronics DVR/PVR Samsung Spinpoint F1-Series • 3-Disk Platform Drives • Best in class Performance • Best in class Low Power • High Reliability 1 Drive – Three Major Markets

  8. Samsung F1-Series Awards • Recognized Internationally for Excellence • Won “Best Of” Product Review Awards • Tom’s Hardware • ExtremeTech • MaximumPC • SharkyExtreme • StorageReview • PC Welt Online • Tecchannel • PC Magazin • PC Action • Hartware.net • Hardwareluxx • LinuxUser • PC Games • PC POP.Com • PC Games Hardware • Barebonecenter • Computer Bild Spiele • PC Praxis • Plus > 100 others!

  9. New EcoGreen High Capacity, Low Power 1.5TB - Industry’s highest capacity Industry’s best GB per Watt • 1.5TB – industry’s highest available capacity … by a big margin • Industry’s best capacity per watt… by a big, big, big margin 200 GB/watt 150 GB/watt 100 GB/watt 50 GB/watt 10 GB/watt Samsung F1EG – 200 GB/watt Samsung F1 – 132 GB/watt Typical Laptop – 90-120 GB/watt Typical 3.5” 1TB – 70-90 GB/watt Typical 3.5” 10K – 20 GB/watt Typical 3.5” 15K – 14 GB/watt Typical 2.5” 10K – 12 GB/watt Typical 2.5” 15K – 9 GB/watt

  10. Ideal Uses for F2EG Home Theater PC Desktop PC Desk Top PC External RAID Consumer Electronics Enterprise PVR Servers and Archival S-DVR

  11. Spinpoint M6-2.5”-500GB High CAPACITY 500GB 2.5” Laptop HDD NotebookPCs Personal Storage Home Entertainment Consumer Electronics • Highest capacity available 2.5” HDD • WORLDS FIRST: 3 Disks in standard laptop 9.5mm z-height – Size Matters!

  12. 2.5” Spinpoint MP2 High Performance 7,200RPM 2.5-inch HDD – 250GB Performance • Performance with High Capacity: 7,200 RPM and up to 250GB • 16MB Buffer Size & SATA 3.0Gbps Data transfer rate Superb Reliability • Optional Rotary Vibration Controller (RVC: Optional) to minimize influence of external vibration • Optional Free-Fall-Sensor protects data from accidental drops 7,200RPM to increase to ~12% unit share in 2008

  13. Ideal Applications for MP2-2.5”-7200RPM NotebookPCs Small Form Factor PCs • “Desktop Replacement” Notebook PCs • Workstations • Small form factor PCs • External enclosures • Selected blade servers Workstations Selected Blade Servers

  14. Enterprise Storage Dynamics • Enterprise Storage Splitting into 2 Separate Product Segments: • Capacity Optimized • Performance Optimized

  15. Industry’s Highest Capacity 1TB in only 3 Platters Capacities: 1TB, 750GB, 500GB, 320GB, 250GB Designed and Manufactured for Enterprise Media transfer rate 175 MB/s, max 32MB/16MB Cache SATA II, 3 Gb/s Interface transfer rate NCQ for random I/O performance Vibration tolerance with RV Sensors Command Completion Time Limit 5-year Warranty Low Power consumption, 3-platter design High Reliability for Enterprise Requirements 1.2 million hours MTBF, 24x7 100% duty cycle Enterprise High Capacity F1R World's Only 3-platter 1TB Solution 3-platter 2-platter 1-platter F1R Series • 3-Disk Platform is • High Performance • Low Power • High Reliability

  16. Power and Performance • F1 shows the best in class performance and low power Media transfer rates Power consumption (Active mode) 100MB/s 11 watts B 7200rpm F1 7200rpm 10 watts 90MB/s A 7200rpm A 7200rpm 80MB/s 9 watts 70MB/s B 7200rpm 8 watts F1 7200rpm C 5400rpm C 5400rpm 7 watts 60MB/s 3- Platters makes this possible

  17. SSD and HDD: Coexistence HDD SSD • Massive capacity • Enterprise storage • Better $/GB • Photo, music library • Better GB/watt • High-performance • Enterprise storage • Road warrior laptops • Thin and light • Requires less battery • Great for vibration/shock endurance • Vehicles, aircraft, military

  18. Conclusion Samsung HDDs First-to-market products with best-in-class features Strong HDD portfolio for traditional IT and emerging CE markets Complimentary with other Samsung products (esp. SSD)

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