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Magna International Inc. Agenda. Company History Key Strategic Issues Resourced Based Company SWOT Analysis Company Performance Alternatives Decision Criteria Recommended Course of Action Implementation and Contingency Plan. Company History.
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Agenda • Company History • Key Strategic Issues • Resourced Based Company SWOT Analysis • Company Performance • Alternatives • Decision Criteria • Recommended Course of Action • Implementation and Contingency Plan
Company History 1957: Frank Stronach opened a one-man tool and die shop called Multimatic 1960: Received its first auto parts contract with General Motors to produce metal-stamped sun visor brackets 1962: Magna Electronics Corporation Limited became a public company on the Toronto Stock Exchange under the symbol MG 1969: Multimatic merged with Magna Electronics Corporation Limited, a publicly traded aerospace, defence and industrial components manufacturer 1970: Automotive operations expanded to include a greater number of stamped and electro-mechanical components 1973: Magna Electronics Corporation Limited changed its name to Magna International Inc. 1976: Magna implemented a major product diversification strategy and divisions were organized into main product groups 1957 1960 1962 1973 1976 1969 1970 1960 1970 1980
Continued 1979: Magna enters the automotive plastics business 1981: Magna sells its aerospace and defence operations 1984: Magna formally adopts a Corporate Constitution, entrenching its previous long-standing commitment guaranteeing the rights of employees, shareholders and management to share in the profits they help produce 1987: Magna organizes its manufacturing divisions into Automotive Systems Operating Groups to become full-service suppliers for many key systems of the automobile 1989: Magna co-designs and co-develops the integrated child safety seat, recognized by the Smithsonian Institute as one of the great innovations of the 1980s 1990: Ford Motor Company awards Magna the first major program to supply “bolt-in” door modules incorporating all interior door hardware 1992: Magna obtains a listing on the New York Stock Exchange 1984 1989 1992 1987 1979 1981 1990 1980 1990 2000
Continued 1996: Magna undergoes a major European expansion, acquiring a number of European-based automotive systems suppliers 1998: Magna acquires Steyr-Daimler-Puch, one of the world’s leading automotive technology and engineering companies with complete vehicle assembly capabilities 1999: Magna is named the world’s top auto parts company in Forbes Magazine 2000: Magna spun off MEC, one of its business operations, as a separate public company 2001: Magna announces the formation of the Magna Steyr group 2005: Magna improves strategic positioning by privatizing three public subsidiaries (allows it to better exploit competencies) 1996 1999 2005 1998 2000 2001 1980 1990 2000