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Using Biometrics to Improve the Customer Experience. Melinda Charlesworth Operations Manager Australian Health Management. Why are we doing this?. Improved customer service Improved security Reduce call length for agents Increased value-add of call for both members and agents.
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Using Biometrics to Improve the Customer Experience Melinda Charlesworth Operations Manager Australian Health Management
Why are we doing this? • Improved customer service • Improved security • Reduce call length for agents • Increased value-add of call for both members and agents
The future is here! • First major public implementation in Australia • Must be easy to use • How does the technology work?
How is it going? • 17000 members registered since December 2006 • Refusal rate is less than 5% • Currently registering over 100 members a day • Verified member calls currently over 200 per day and climbing • Verified calls are around 40 seconds shorter
So what does it all mean? • Free up staff to deal with the things they do best • Increase opportunities • Reduce Costs • Listen to the voice of the customer