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Strategy for Videocon Mobile Phones to Make it Big in Mobile Handset Industry

Explore most innovative range of latest mobile phones in India including Smartphones, 3G enabled mobiles along with voice calling tablets at best prices.<br>http://www.videocontelecom.com/<br>

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Strategy for Videocon Mobile Phones to Make it Big in Mobile Handset Industry

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  1. Strategy for Videocon mobile phones to make it big in Mobile Handset Industry

  2. SWOT Analysis • Strength: • Videocon Group’s brand value • The company is financially capable to experiment with it’s product and marketing strategy • Strong distribution network • Good battery life of the products • Weakness: • Doesn’t target high end customers. • Poor positioning strategy: Customers doesn’t perceive Videocon as a mobile manufacturing company • Less advertisement S W O T • Opportunity: • Fast growing Smartphone market • Can launch various schemes by integrating with Videocon Telecom in CDMA as well as GSM segment • Threats: • Increasing popularity of other competitors like Lava, Karbonn, Intex etc. • Incapable to continuously adapt the sudden change in technology

  3. Why is Videocon’s Brand recall low in mobile Industry?

  4. Strategy of competitors: • The company’s core strategy should be to deliver right value at right price.

  5. Measures for Videocon to become No.3: • Reposition of Videocon mobiles to change the people’s perception

  6. THANK YOU http://www.videocontelecom.com/

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