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John Morelli Stephan Schaltegger Szilvia Luda Sofia Marinou Ricardo Scachetti Mara Ciorean

Workshop 3: The role of the environmental manager in elevating the reality platforms for sustainability and social responsibility. Alessandra Mazzai Giovanna De La Puente Alessia Barone Giancarlo Boccacci Pietro Bertazzi Mária Csutor á. John Morelli Stephan Schaltegger

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John Morelli Stephan Schaltegger Szilvia Luda Sofia Marinou Ricardo Scachetti Mara Ciorean

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  1. Workshop 3: The role of the environmental manager in elevating the reality platforms for sustainability and social responsibility. Alessandra Mazzai Giovanna De La Puente AlessiaBarone Giancarlo Boccacci PietroBertazzi Mária Csutorá • John Morelli • Stephan Schaltegger • Szilvia Luda • Sofia Marinou • Ricardo Scachetti • Mara Ciorean • Paola Rusconi • Elena Battelini

  2. Social responsibility ISO26000

  3. Social responsibility core subjects • Environment • Prevention of pollution • Sustainable resource use • Climate change mitigation and adaptation • Protection and restoration of the natural environment. • Labour practices • Health and safety at work • Consumer issues • Fair marketing, information and contractual practices • Protecting consumers’ health and safety • Sustainable consumption • Education and awareness • Social and economic development of the community • Community involvement • Responsible technology development • Responsible Investment

  4. Social responsibility goals/outcomes

  5. Strategies for Expanding the Social Responsibility Goals of the Organization • Cause-and-effect strategy as a means of conveying rationale • Primary and secondary outcomes of decisions • Example: • Worker health and safety • Reduced insurance cost • Improved morale • Increased productivity • Fair marketing • Build reputation (underpromise, overdeliver) • Magnified by overpromises of competitors

  6. Strategies for Expanding the Social Responsibility Goals of the Organization Education and Awareness Raising Strategy • Employees top to bottom • Consumers • Horizontal-then-vertical strategy • Directed efforts to help others • Lifting the “platform” within the organization

  7. Strategies for Expanding the Social Responsibility Goals of the Organization Change Agency Strategy • Fear • Following • Favors • inFormation

  8. Thank you.

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