1 / 17

Digital Marketing

The widening scope of digital marketing has increased the demand for digital marketing courses. Digital Marketing Guru is a top digital marketing institute in Pune. We are a leading provider of the digital marketing courses in Pune. We, at Digital Marketing Guru, open doors for a wide array of career opportunities in the field and help you grow into digital professionals. We offer a wide range of digital marketing courses and certification programs to help you gain professional skills. Learn digital marketing strategies and enter the digital marketing world with confidence. We assist you in building the fundamental base to convert your passion into your core profession.

vikramrathore619
Télécharger la présentation

Digital Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Marketing Price Promotion Place/Region is to be decided for marketing • Target the people to whom the product can be sold. Place Marketing Process includes strategies and plans required for marketing. Promote the product through various marketing means. People Process Product to be marketed in specific place/region. Finally sell the product at the defined price. Product

  2. Evolution In Marketing 1000 Years Ago 500-1000 Years Ago 18th – 19th Century Barter system Traditional Market Place 20th Century Seller’sMarket place Recent Years • Conventional Mass Media Marketing Innovative Internet-enabled Business Models

  3. Concepts Of Digital Marketing 01 In Digital Marketing, marketing is carried on using digitaltechnology like mobile, tablet, pc using internet. 02 Through Digital Marketing we can get vast number of target audience. 03 Target regions become more specific due to digital marketing which helps in proper utilization of funds 04 The power of advertisement regulation of the product is in the hands of the owner/admin.

  4. Traditional Vs Digital Marketing Traditional Marketing A 40% The cost effectives gained through traditional marketing is less as compared to digital marketing. So marketers are shifting from traditional to digital marketing. Digital Marketing B 60% Due to digital marketing the cost effectiveness & ROI is high as compared to traditional marketing. Hence 60% marketers have shifted towards digital marketing.

  5. Steps For Digital Marketing 05 04 INSPIRE 03 CONVERT CUSTOMERS 02 ENGAGE CUSTOMERS 01 ATTRACT CUSTOMERS CREATE AWARENESS

  6. Ex.Target Audience for Ads Total Available Market : 50 M Served Available Market : 30 M Target Market : 5 M

  7. Filtration As Per Required Leads Generated 1 Relevant leads lost 2 Potential converted leads 3 Irrelevant leads.

  8. Tools For Digital Marketing SEARCH ENGINE OPTIMIZATION CONTENT MARKETING SOCIAL MEDIA OPTIMIZATION SEARCH ENGINE MARKETING EMAIL MARKETING ANALYTICTOOLS

  9. VIDEO MARKETING E-COMMERCE MARKETING AFFILIATE MARKETING APP STORE OPTIMIZATION REMARKETING ORM

  10. Mobile Marketing In recent years mobile users have increased, they can be targeted through mobile marketing. Business WhatsApp can help in user engagement & follow ups. Facebookcan be used for lead generation which can help to get target audience for business. LinkedIn is useful for promoting the business for its growth . Twitter can be useful for generating website traffic for a business. Instagram is used for brand awareness and as influencer marketing tool.

  11. GiftManagement G Instagram Ads Google Ads I Facebook Ads Twitter Ads F T

  12. Profits Gained By Digital Marketing * Forecast Source: Statista Digital Market Outlook

  13. Team Work Marketing Head Digital Marketing Team SEO Analyst Team Content Writing Team

  14. Goals of Digital Marketing 01 To achieve good relations with customers along with boosting the business. 02 Serves a great deal to make a business a ‘Brand’. 03 It provides huge return on investment which in turn helps in business growth

  15. Who Can Do Digital Marketing? AGE 18-25 25-35 35-50 50-65

More Related