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A Changing ‘Landscape’

A Changing ‘Landscape’. Neil Warren. South West. South West Tourism – closes 31 st March Building cooperation, retaining data & key services Creation of an ‘alliance’ bringing together key stakeholders

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A Changing ‘Landscape’

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  1. A Changing ‘Landscape’ Neil Warren

  2. South West • South West Tourism – closes 31st March • Building cooperation, retaining data & key services • Creation of an ‘alliance’ bringing together key stakeholders • Purpose –to support the tourism industry to improve the visitor experience in a cost effective and sustainable manner • Not a new quango, business or company • Mainly business associations

  3. South West Arts Council SW Bath Tourism Plus Bed & Breakfast Association BH&HPA (SW) Blue Chip Holidays Bournemouth and Poole DMO Cornwall Association of Tourist Attractions Dartmoor and Exmoor National Park Authorities Devon and Cornwall Business Council EASCO Eden Project Exeter Airport Gloucestershire and Cotswold DMO Museums, Libraries and Archives Council National Marine Aquarium Plymouth University Premier Cottages Somerset County Council South West Chambers of Commerce & Industry South West Food and Drink Sustainability South West Taste of the West The English Riviera Tourism Company Tourism for All University of Exeter Business School Venus Company Visit Cornwall Visit Devon Visit Dorset VisitWiltshire Tourism Partnership

  4. South West • Objectives: • To represent, advocate and champion tourism in the South West and be a voice for its tourism industry. • To guide sustainable and balanced development of the visitor economy. • To collect data and provide intelligence to enable the competitive performance of the industry. • Key areas maintained: • Data, sustainability, Welcome, Excellence awards, voice for industry

  5. SSW – Sustainable Tourism Project • Focus – practical application • Themes: • Business operations • Visitor communications • Transport • Natural/ cultural assets • Approach • Partnership • Enabling/ Influencing change • Demonstration

  6. South West • Websites: • Trade website (swtourism.org.uk) to be retained, redeveloped and rebranded • Visitor website (visitsouthwest.co.uk) to be retained to direct traffic to local (DMO) level

  7. Elsewhere • Tourism South East • Remains but loss of core funding • Restructuring/ new MD being recruited • West Midlands • Destination Worcestershire: • To be managed by Chamber • Funding from AWM ends, membership • Warwickshire?

  8. Policy Developments- Principles for Success • Transition from Towards 2015 • Emphasis on quality & sustainability continues • Growth to match national goals but also target to match national carbon goals: • A shift to longer stays, reduced seasonality, drawn for closer markets • Reduced energy consumption • Modal shift away from car use • Community acceptance & local environment still recognised

  9. Policy Developments- Framework for Tourism • Framework document produced in 2010 • Action Plans – Consultation (closed 18/3): • Business Tourism • Destination Management • Research and Intelligence • Coastal Resorts • Rural Tourism • Wise Growth • Modernising Visitor Information • Welcome to England • Accessibility • To follow: transport, skills, quality

  10. Policy Developments- Framework for Tourism • Wise Growth - Progress to date: • Action Plan Groups meeting • TMI/ Partners for England • England’s strategy NOT VE’s strategy • All groups asked to incorporate ‘wise growth’ approach • Key questions: • Is that happening? • Will stakeholders benefit from it? • Economics of happiness? • Will be further stakeholder meeting to come

  11. Policy Developments- Framework for Tourism • Rural Tourism - Progress to date:

  12. Policy DevelopmentsGovernment Tourism Policy • Growth is key theme • Removing constraints • Reducing the level of public funds/ intervention • Using opportunity of 2012 Games • Improving skills, use of IT, lengthening tourism season • Sustainability – Environmental/ social dimensions marginalised • Back to silos? • But domestic holidaymaking, length of season, improving travel • Implications of changes to quality grading

  13. What does this all mean? • Uncertainty in support structures • Shift from public to private • Growth as focus • Variations in approach to environmental/ social impacts • Reducing seasonality, improving transport supported

  14. Green Edge • Train the trainer • Pilot session • Additional briefing to trainers • 2 courses in region to date • 9 out of 10 average – Somerset • Green Start – useful prep

  15. Other • Certification: • 8901 – SGI • Peak District Environmental Quality Mark • Wales/ ROI/ Northern Ireland mirror validation • EU Flower (application), Green Hospitality (will be) • GTBS re-validation due • Green Start • Jason – Destination Management focus

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