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Effective Editing Techniques for Better Leads

Learn key tips for writing engaging leads that grab readers' attention and avoid common errors. Ensure your first sentence and paragraph are compelling and focused on the main news or point of the story. Avoid hype, unsupported questions, and information overload in your leads.

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Effective Editing Techniques for Better Leads

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  1. Editing Leads

  2. Be extra careful with first sentence and paragraph. These are the places where uncaught errors are especially noticeable to readers.

  3. Tip One • Make sure the focus – the hard news, the point of the story – is in the lead

  4. Tip Two • Make sure no unsupported questions are raised in the leads

  5. Tip 3 • Don’t hype leads. Don’t overstate or oversensationalize the facts. • Also, watch for self-serving sources who try to make themselves look big by hyping the facts

  6. Tip Four • Present the main facts without the lead being so crammed that readers choke on information

  7. Tip Five • Watch for DULLNESS

  8. Tip Six • Second-day leads: Make sure new angle to the story is in the lead. But make sure that high in the story the reporter repeated the details of the event (first day news)

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