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Perception of Chambers Movement: Branding Impact on Membership

Explore the potential influence of unified branding among chambers on company membership likelihood and perception. Analyze the significance of a chamber speaking with a cohesive voice on business issues. Study conducted with 817 participants in relation to Athlone Chamber of Commerce.

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Perception of Chambers Movement: Branding Impact on Membership

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  1. Perceptions of Chambers MovementWhich best describes..”

  2. How likely would company be to become a member if all Chambers in this network had similar or common branding and provided a common business portfolio of unique business products? Base: 453

  3. Size of CompanyBase: 817

  4. The organisation people thought was being referred to when contacted by someone from “AthloneChamber”Base: 817

  5. Do you think it might be the Athlone Chamber of Commerce? Spontaneous Spontaneous and Prompted n=313 n=817

  6. How important is a Chamber that speaks with one unified voice to tackle relevant business issues to your business?Base: 817

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