Use Authoritative Sources • Use…. • Standard Industry Data • Government Data • Reviewed published sources • Be suspicious of….. • Websites that pop up on Google searches • Company websites • Random consultants • If its is in the library it is probably a good source.
Treasure Map of the Library • http://library.csun.edu/ • http://library.csun.edu/kbanderson/
Defining Your Industry • When you select an industry for study you need to define it. • NAICS (North American Industry Classification) or Mergent can help you. • Lets Try Airlines
Lets Use the Treasure Map • http://library.csun.edu/kbanderson/ • Go to websites • Favorite Business Site • NAICS • Type in Airlines
Lets Find Some Resources for My Industry Paper • My industry is Airlines • My interest is Costs
The Research Process • Go to the library via CSUN web site: www.csun.edu • Sign in • Choose articles and data bases • Choose a Field: Business and Economics • Choose a Data Base ABI/Inform • Enter Search term: Airline Industry + Costs • Limit Time Period • Choose Full Text
If you only use information you find in a Google search you won’t get a B.