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Library Treasure Hunt Or How to Research Your Industry and Company

Library Treasure Hunt Or How to Research Your Industry and Company. Use Authoritative Sources. Use…. Standard Industry Data Government Data Reviewed published sources Be suspicious of….. Websites that pop up on Google searches Company websites Random consultants

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Library Treasure Hunt Or How to Research Your Industry and Company

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  1. Library Treasure HuntOr How to Research Your Industry and Company

  2. Use Authoritative Sources • Use…. • Standard Industry Data • Government Data • Reviewed published sources • Be suspicious of….. • Websites that pop up on Google searches • Company websites • Random consultants • If its is in the library it is probably a good source.

  3. Treasure Map of the Library • http://library.csun.edu/ • http://library.csun.edu/kbanderson/

  4. Defining Your Industry • When you select an industry for study you need to define it. • NAICS (North American Industry Classification) or Mergent can help you. • Lets Try Airlines

  5. Lets Use the Treasure Map • http://library.csun.edu/kbanderson/ • Go to websites • Favorite Business Site • NAICS • Type in Airlines

  6. Lets Find Some Resources for My Industry Paper • My industry is Airlines • My interest is Costs

  7. The Research Process • Go to the library via CSUN web site: www.csun.edu • Sign in • Choose articles and data bases • Choose a Field: Business and Economics • Choose a Data Base ABI/Inform • Enter Search term: Airline Industry + Costs • Limit Time Period • Choose Full Text

  8. If you only use information you find in a Google search you won’t get a B.

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