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Five Things Successful Internet Departments Share

In this insightful discussion, industry experts reveal the top five factors that contribute to the success of Internet departments in automotive sales. Key insights include the importance of response quality and speed (72%), website search visibility (67%), and management support (61%). E-Commerce leaders from various organizations share their experiences and strategies to enhance Internet sales performance. Participants also highlight the need for a robust digital marketing budget and accountability processes for optimal results. Discover how these elements shape successful online sales strategies.

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Five Things Successful Internet Departments Share

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  1. Five Things Successful Internet Departments Share Phil Dupree Josh Vajda 1

  2. We evaluated: • % overall sales from Internet • Gross profit PVR • Cost per sale • Lead to show Defining Internet “Success”

  3. Justin Brun • E-Commerce Manager • Acton Toyota • Littleton, MA Our Panelists

  4. Greg Coleman • Director of Business Development & E-Commerce Director • Oxmoor Automotive Group • Louisville, KY Our Panelists

  5. Dennis Colome • eXteres Auto Our Panelists

  6. Ray Fenster • President • RayFenster.com • Fairwood, MD Our Panelists

  7. Richard Tolsma • Internet Sales Manager • Dan Wiebold Ford • Nampa, Idaho Our Panelists

  8. What five factors do you feel are the most important contributors to how successful your Internet Department is? We asked:

  9. What five factors do you feel are the most important contributors to how successful your Internet department is? • Quality and speed of response (72%) • Website search visibility (67%) • Management buy in and support (61%) • Staff training and accountability (61%) • Quality of Leads (58%) We asked:

  10. What is the most critical type of support you feel is needed from senior sales management in order to make an Internet sales department successful? We asked:

  11. What is the most critical type of support you feel is needed from senior sales management in order to make an Internet sales department successful? • Appropriate digital marketing budget (67%) • Demanding process accountability (44%) • Management involvement w/each lead (36%) • Effective pricing strategy (31%) • Management follow up on leads (28%) We asked:

  12. Question and Answer

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