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Fixed Mobile TV Convergence

vinceg avatar
vinceg
14 diapositives · 174 Views · Jan 02, 2020

Explore the evolution of TV convergence from traditional phone services to multimedia distribution, focusing on innovations benefiting customers. Learn about Mobile TV as another screen next to traditional TV and PC, with technology issues being solved. Discover the importance of interactivity, content formats, and standards in driving consumer adoption. Gain insights into facilitating personal and home networks, creating flexible business models, and balancing costs and customer value. Uncover the challenges and opportunities of Mobile TV as an interaction typology, emphasizing the blend of watching, interaction, and communication. Dive into the key bottlenecks and protection mechanisms crucial for mass-market success in this dynamic industry.

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Fixed Mobile TV Convergence
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  1. Fixed Mobile TV Convergence Franklin Selgert Q3 2007

  2. KPN Royal Dutch Telecom Telephony, Internet and Television in The Netherlands Mobile communication in The Netherlands, Belgium (BASE) and Germany (E-Plus) 24.890 employees (fte’s) (18.071 in The Netherlands) Listed in Amsterdam. Q3 2007

  3. A changing world corporate presentation 2005 • From traditional phone company to multimedia concern • Innovations which are of real use to our customers, instead of just technical products and services Q3 2007

  4. A changing world 2008 • From traditional phone company to multimedia distribution company • Innovations which are of real use to our customers, instead of just technical products and services Q3 2007

  5. KEY POINTS • Mobile TV is “just” another screen next to the traditional TV and the PC • Technology issues will be solved. In the end it’s IP based • TV is an interaction model not a technology issue

  6. Predicting the third screen PC zapper TV broadcast DVB-H UMTS Wifi Digital TV packages Digital TV by KPN Digital video recorder Personal TV services View programs that you missed Video on demand DVB-T IP-TV Interactive KPN interactieve TV

  7. The results of consumer trials • Freedom and Privacy are the key words here. • Interactivity (not yet a big issue) • Content formats (short and big) • People watch in-house! (>50%) willingness to pay

  8. Requirements to standards Open standards suitable for convergence Transparent content and service protection Facilitating personal and home networks ideas Interactivity build into the standard system. Allowing flexible business models Combination of personal and mass-market services

  9. Technology issues • Multiple bearer technologies for broadcast type of services • No exchangeable protection standards • No convergence of technology behind one interface. • “Battle” between different standards

  10. Our problem UniCast MultiCast BroadCast UMTS/hsdpa Costs per person MBMS Costs per person DVB-H Costs per person euro Customer value estimation Number of persons that watch tv program at the same time Event subscription Delivery cost vs. value for customer mobile bearers

  11. The challenge UniCast MultiCast BroadCast euro Squeeze 70 % interactive 30 % lean back 50 % interactive 50 % lean back 10 % interactive 90 % lean back

  12. Mobile TV a killer APP? No it is just one of the three surviving interaction typologies people are looking for Watching Interaction Communication

  13. TV is an interface TV is one choice of consumers on how they want to interact with “video” content. The mix of this choice is different across demographics. Convergence means facilitate this choice across the three basic screens.

  14. Main identified botle neck • Service layer on top of the bearer! • Protection mechanism! • If not solved no mass market no success!