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Oatmeal

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Oatmeal. Anne Cohen. Demographics. Caucasian Families with 2-4 children Children less than 18 The parents are high school graduates working full time They live in a plain rural living setting. Dominant Brands. Quaker Wal-Mart Target Harps. Private Label Wal-Mart Target Harps Aldi.

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Oatmeal

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  1. Oatmeal Anne Cohen

  2. Demographics • Caucasian • Families with 2-4 children • Children less than 18 • The parents are high school graduates working full time • They live in a plain rural living setting

  3. Dominant Brands Quaker • Wal-Mart • Target • Harps Private Label • Wal-Mart • Target • Harps • Aldi

  4. Manufacturer Frequencies

  5. Gross Margin Dollars

  6. Market Scoreboard

  7. Recommendations • Have more deals on oatmeal • Ozark Natural Foods find a brand that can compete with private label • More presentable isles of oatmeal

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