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Category Management Oatmeal

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Category Management Oatmeal . Ryan Knotts and Reid Knotts . Category Definition. Know Your Customers. Demographics . Quaker Demographics. Private Label Demographics. Cream Of Wheat Demographics. Malt-O-Meal Demographics. Category Role: Step Two. Category Assessment.

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Category Management Oatmeal

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  1. Category Management Oatmeal Ryan Knotts and Reid Knotts

  2. Category Definition

  3. Know Your Customers

  4. Demographics

  5. Quaker Demographics

  6. Private Label Demographics

  7. Cream Of Wheat Demographics

  8. Malt-O-Meal Demographics

  9. Category Role: Step Two

  10. Category Assessment

  11. Category Assessment

  12. Category Scorecard Display Space

  13. Category Management Gross Margin$ and %

  14. Category Strategy

  15. Display Space • Quaker- Large display space/ Large amount of SKU’s. Also found in almost all stores • Great Value- Higher Gross Margins. High display space along with high number of SKUs. • Market Pantry- Sold exclusively at Target. • Malt-O-Meal- terrible display space and limited SKU’s • Ozark, Aldis, Marvins- Very limited Assortments, small shelf space

  16. Stocking Rate

  17. Tactics

  18. Circular Trade Area

  19. Private Label

  20. Category Review

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