Category Management Services (CMS)

1. 2007 Ryko Annual Sales Meeting Category Management Services (CMS)

2. Category Management Services (CMS) • Sell value added services of managing a customers car wash category • Target customers with low commitment to car wash • Acquisitions companies • Category managers who manage multiple categories • Ryko is the best positions to understand what drives the category. • We see best In class through out country and can implement that within their organization, for a fee, or a large commitment.

3. Category Management Services (CMS) • Focusing on Car Wash Category Management will help generate higher revenue for car wash locations. Ryko will pro-actively implement strategies focused on improving base line operations then increasing wash counts and finally we implement programs to increase the average wash priceto improve the car wash category. • Managed Service • Staff Training • Signage Programs • Marketing Programs

4. Category Management Services (CMS) • Evaluate existing & NTI sites for potential car wash opportunities • Monitor Revenues and Operating costs • Project Manage Reloads • Monitor Sales Incentive Program • Manage POP • Understand competition in the marketplace • Make recommendations/proposals/presentations for/with the car wash category manager to customer’s upper management

5. Category Management Services (CMS) • Assist in planning promotional calendars • Schedule “ride-alongs” • Develop marketing strategies for grand & re-openings • Develop training for customer’s intranet • Develop on-site training reference materials • Review and implement best practices (from around the country) on discounting, bay cleaning, marketing, service contracts, chemical contracts, etc. • Measure the effectiveness of re-loads, marketing message • Deliver a quarterly "Report card"

6. Category Management Services (CMS) • Recommend / Implement loss controls at the sites reducing free washes or re-washes • Provide FAQ’s to cashiers and how they should respond in order to drive the top wash package • Describe benefits of each wash package and wash equipment so site personal can relay strong message to consumers • Car wash operations review checklist • Chemical handling and ordering instructions • Provide “Mystery Shopper” feedback on locations in order to better understand performance and different sites

7. Ryko’s Brand Management Partnering for consistent & strong brand identity across all markets • Consistent Image • Product Line compliments visually across all car wash offerings • Signage consistent with preferred corporate spec for all locations • Single point of contact for problem resolution across all markets • Consistent Service • Monthly visits to handle maintenance issues, signage and training • Full knowledge of all internal safety requirements • Continuous training of Ryko personnel and site personnel • Nationwide PI & PM Programs • Nationwide Chemical Program Ryko is well positioned to achieve consistent, top-grade deliverables across all product offerings, services and site marketing/promotional efforts

8. 2007 Ryko Annual Sales Meeting Automobile Dealership Sales Program

9. Auto Dealerships Two models to put more money in the Auto Dealerships pocket. • Show an ROI of how an automatic car wash will save them $$ over manual washing. • Show them the lifecycle cost of Ryko equipment -vs- inferior equipment.

10. Auto Dealerships Model 1.Focus on how an automatic car wash will save them $$ over manual washing. • Reduces cost by eliminating or redeploying manual car wash personnel. • Increased efficiency during peak hours of the day • Improve CSI with a more consistent wash. This leads to happier customers, more car sales, more RO’s written. The Result is more $$$ in their pocket at the end of the day!

11. Auto Dealerships Model 2.Show them the lifecycle cost of Ryko equipment -vs- inferior equipment. • RYKO’s equipment is engineered to last much longer than traditional suppliers equipment. • A Bundled a maintenance, chemical, and equipment package, from the same vendor provides added savings over the life of the unit • Superior local support drives uptime through quick and efficient resolution to service calls. The Result is more $$$ in their pocket at the end of the day!

12. Auto Dealerships • The Program is Growing • Large Market • Great Opportunity • Proven Tools • Time –vs.- Return

13. The Program is Growing

14. Large Market • 22,143 existing dealership locations • Shell sites; 14,000 • BP Amoco; 12,000 • 160+ new builds per year • 80% will be built with Car Wash • 5,000 existing car washes • 600/800 reloads per year, over ½ will be in bay reloads

15. Great Opportunity • Competitive market, but not cheap. • Good size orders. SGXS-Dryer-RO, Dual USDT w/reclaim, top brush, dryers, self serve wand, keypad. • Can sell ancillary products (SS, Vacs,) and GC or Sub contractor work.

16. Proven Tools • Auto Dealer brochure • Auto Dealer Acronyms Sheet • PP on “How to Sell to Auto Dealers” • Auto Dealer specific Equipment packages • Dealer Self-Evaluation survey. Dual purpose, hand out & fact finding. • Support from Ryko on closing any opportunity.

17. Time –vs.- Return • Easy to find & they group together • OEM’s pushing dealers hard to add Automatics • First sale is the hardest. Once in a market other dealers will follow

18. Auto Dealerships Our Sales Focus • Show the dealership how to make more money. • Target the top 20 Mega dealers by site count. • Continue to make strategic alliances where applicable • Focus on growth areas such as CA, TX, FLA, AZ, IL, NJ, NY • Focus on the re-load opportunities in your area