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Exclusive Networks Iberia Q1-Q2

Exclusive Networks Iberia Q1-Q2. Marketing Plan (Q2: April-May-June). Workshops for Partners (VIP) UTM (Sophos) – Madrid & Webinar Modern Malware ( FireEye ) – Lisbon and Barcelona DDoS (Arbor) – Madrid Mobility / MDM ( MobileIron ) – Madrid Mobile Security ( Zscaler ) - Madrid

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Exclusive Networks Iberia Q1-Q2

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  1. Exclusive Networks Iberia Q1-Q2

  2. Marketing Plan(Q2: April-May-June) • Workshops for Partners (VIP) • UTM (Sophos) – Madrid & Webinar • Modern Malware (FireEye) – Lisbon and Barcelona • DDoS (Arbor) – Madrid • Mobility / MDM (MobileIron) – Madrid • Mobile Security (Zscaler) - Madrid • Certification Courses / Training for Partners • Palo Alto Networks • Infoblox • AerohiveNetworks • Pre-sales Exclusive Sessions (Portfolio EXN) • Bull (10 Pre-Sales) • Telefónica(35 Pre-Sales)

  3. Marketing Plan(Q2: April-May-June) • Vendors Workshops for Partners • NutanixBreakfast Meeting (April, 17th) – Madrid. Just for prospect Partners • Imperva Update (May, 9th) – Madrid & on-line. Just for Imperva Partners • PartnerMeetings • Aerohive Networks – TBC (May-June) • Palo Alto Networks - TBC (May-June) • Sophos - TBC (May-June) • Mobile Ecosystem Roadshow (mix Partners and End Users) • Presentation at asLAN 2013 (April, 10th - 11th) : Tradeshow, Conference, Press Meeting, stand with documentation… • Barcelona Seminar (May, 16th)- end users and partners • Lisbon Seminar (May, 29th)- end users and partners • Madrid Seminar (June, 6th)- end users and partners

  4. Marketing Plan(Q2: April-May-June) • Tradeshow: asLAN 2013 (Association of suppliers of network systems) • Mobile Ecosystem Official Presentation • Mobile Security – Zscaler • How to design a WiFi network for mobile environments – Aerohive • Seminars end user oriented/ co-participation with partners • Aiuken “DDoS & Security” (FireEye, Imperva and Arbor) - Madrid • Acuntia “Security Event” (Arbor and Palo Alto Networks) – Santiago C. • S21Sec “APTs Protection” (FireEye) – Madrid and Bilbao • MDTel “DB Security” (Imperva) – Madrid • Glintt “FW Administration and Audit” (Tufin Tech.) – Lisbon • DianaTorres “Mobility: Management and Security” (MobileIron) – Seville • DianaTorres“Network Automation” (Infoblox) – Seville • Exis-TI “Mobility and NG FW” (Aerohive, MobileIron & PAN) - Madrid • Fujitsu – NG Threat Protection (FireEye) – Madrid • …

  5. Marketing Plan(Q2: April-May-June) • Advertising

  6. Marketing Plan(Q2: April-May-June) • Brochures

  7. Marketing Plan(Q2: April-May-June) E-mailing Campaigns Regional Promotions • 3-4 e-mailings per week • 13.000 Spain • 3.500 Portugal

  8. Best Ideas • Focus: Technology instead of the Product • Limited registrations (max.10) • Educational • 1-2 active partners involved after each meeting • 180 Followers in 4 months • 445 Tweets (5 tweets per day) • Great tool to keep our partners updated • Great platform to catch up with the latest news and trends

  9. DDoSMarketing European Campaign

  10. Start of dispatch - 29th October 2012 • Database Size: • 12.640 contacts (Partners & End Users) • E-mailing Open rate: • 2.424 contacts • Survey Link Open rate: • 28 contacts • We’ve got 14 valid answers in the survey • (5 End Users and 9 Partners) • Results: • “A” Risk Level Reports – 1 • “B” Risk Level Reports – 8 • “C” Risk Level Reports – 5 • Start of dispatch - 17th November 2012 • Database Size: • 4.026 contacts (Partners) • Webinar Link Open rate: • 56 contacts • We´ve got 17 Webinar Attendees (ALL PARTNERS)

  11. Start of dispatch - 21st March 2013 • Database Size: • 13.669contacts (Partners & End Users) • E-mailing Open rate: • 2.397 contacts • Documents Link Click rate: • 38 contacts • Survey Link Click rate: • 19 contacts • We’ve got 2 valid answers in the survey • (Both Partners) • We’ve got 9 document downloads • (8 partners and 1 End User) • Start of dispatch - 4th April 2013 • Database Size: • 13.821 contacts (Partners & End Users) • Documents Link Click rate: • 24 contacts • Survey Link Click rate: • 48 contacts • We’ve got 4 valid answers in the survey • (3 Partners and 1 End User) • We’ve got 3 document downloads • (2 partners and 1 End User)

  12. Follow Up • These are the results of the follow up : • Follow up Calls • 21 Follow up calls • Qualified Leads • 2 End Users (Mapfreand Euskaltel) • 3 Partners ( Powernet, Satec and Telefónica)

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