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Outsourcing Exposed. From Design To Reality How To Make Your Business Profitable & Handsfree. Who Is Duncan Elliott. Working online since 2001, employed 2009, own company, insurance online 2010, overwhelm, days too short, doing it all. Started out-tasking
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Outsourcing Exposed From Design To Reality How To Make Your Business Profitable & Handsfree www.OutsourcingExposed.com
Who Is Duncan Elliott • Working online since 2001, employed • 2009, own company, insurance online • 2010, overwhelm, days too short, doing it all. • Started out-tasking • Took on first full-time Filipino. Failed spectacularly • Outsourcing education, mentoring, adapted • Second hire = Success • 2011 Realisation: “I can help driven entrepreneur employers meet great, skilled Filipino workers” • ExpertTeam.tv • Find, hire & train tem members • OutsourcingExposed.com • Outsourcing skills, tips and strategies www.OutsourcingExposed.com
FAST 1 Hour • I aim to pack an entire money-making, educational book into 1 hour • First time I’ve tried to pack it all in! • Full book (at your own pace!) on Amazon “Outsourcing Exposed” www.OutsourcingExposed.com
Guru Separator • What separates the ‘Gurus’ of Internet Marketing from the less-successful? • What do they have that maybe you don’t? www.OutsourcingExposed.com
Guru Separator • What do the Gurus have? • A TEAM www.OutsourcingExposed.com
The Decision To Start Outsourcing • There is no ‘right’ time except • Crunch time – too late • Right now • As soon as you can first afford it • Sooner than you think • Most clients wish they’d started outsourcing sooner, to get the benefits sooner • Get more done, in less time, for less money • “Why do it all yourself?” www.OutsourcingExposed.com
Outsourcing Definition • Hiring a person or company to perform tasks for you or your business, without employing them within your company • Includes Outsourcing-Proper, Out-tasking & Micro-outtasking www.OutsourcingExposed.com
Win-Win-Win • Outsourcing should be a win win win, for the service provider, you and your business. Productive, easier & profitable! • ‘Slave labour’? No! Understand the global economy. A beer in UK or USA = £3 ($5), in the Philippines = £0.30 ($0.50) • My first hire in Siberia. Light bulb moment. He got a black leather swivel chair, “felt like a king” www.OutsourcingExposed.com
Why Outsource? The Benefits… • Get more done • In less time • For less money • With less hassle (no employee tax, benefits payments, office health & safety efforts, insurance etc) www.OutsourcingExposed.com
Before You Outsource • Eliminate • If its not effective or efficient, cull • Systemize • Mission • Principles • System • YOU are not part of it • Automate • Can software do it? www.OutsourcingExposed.com
Outsourcing Mindset • Move from “I need to get this done” • To “This needs to be done. Who can do it?” • “I” am not part of the outsourcing picture www.OutsourcingExposed.com
How To Outsource • Project or Process? • Minor task -> Micro-Out-Task • E.g. Logo • Project -> Out-Task • E.g. Website build • Process -> Outsource-proper • E.g. Customer service, emails, SEO, articles, Facebook, Twitter, content formatting, videoing, promotions, media buying, management • #1 Communication • #2 Planning www.OutsourcingExposed.com
Communication • Their comms and yours • Talking with a foreign language • Clarity. No ambiguity • The Curse Of Knowledge • 6 Soldiers www.OutsourcingExposed.com
Planning • Objectives? • Context • Vision / Mission • Would your Mum & a Robot get it? • Document – mindmap, paper, software • Process Map www.OutsourcingExposed.com
Process Map • Free example atwww.outsourcingexposed.com/processmap • Start – Finish • Decision • Action • Reference other process • Switch to other process www.OutsourcingExposed.com
Cultural Differences • Applies to out-tasking and outsourcing-proper • This is based on MY (years of) experience plus clients and friends experience • Eastern Europeans (Ukrainian, Russian, Romanian). Brusk. Direct. Results-driven • India. Says “yes” rather than “no” • Philippines. Culture of service, doing good job, keeping you happy. AWOL www.OutsourcingExposed.com
Out-Tasking • Short-term • Defined end • High skill (not worth your time to learn it) • Examples • Graphic design • Programming/Developer • Web design www.OutsourcingExposed.com
Out-Tasking Sources • www.Elance.com • Freelancer.com • (Rentacoder.com, vWorker.com) • Odesk.com • Guru.com • www.Fiverr.com • $5 ‘gigs’ of small tasks • www.Microworkers.com, www.mturk.com • Commodity tasks – ‘click this’ www.OutsourcingExposed.com
Out-Tasking Hiring • Template structure for you at URLwww.outsourcingexposed.com/webinarsecretlink • Job Spec • Objective • Background Context • Output Required • Inputs Provided • Application Requirements • Test Hire • Rolodex www.OutsourcingExposed.com
Micro-Out-Tasking • Fiverr.com • Any small task. Logo design, banner ad, • Search • Use ratings. Like eBay, sellers care • Low-risk – go for it. • Eventually, outsource the out-tasking www.OutsourcingExposed.com
Problems With Out-Tasking • You have to manage your out-taskers • Its hands-on, not hands-off • You need to re-initiate each task and each project www.OutsourcingExposed.com
Outsourcing Proper • The only path to a handsfree, profitable business • If you’re required, you’re not free • Full-Time, low cost, high skill/character • Full-time 40 hr/wk, starting about $250-$300 per month • Why the Philippines? • Excellent English • Ex-USA colony, • 2nd language bridging 7100 islands • Work ethic, service • IT Skills • Build slow & train • Resources www.OutsourcingExposed.com/webinarsecretlink www.OutsourcingExposed.com
Outsourcing – Big Picture • Your team running the tasks you used to do (and more) • Reporting to you daily • Getting more done, sooner • Low-cost • No employee tax • No employee social costs • No office costs necessary • No employee liability www.OutsourcingExposed.com
Successful Hiring Process • www.ExpertTeam.tv to access candidates • Search, don’t post • Find, filter, filter, filter, hire, train, maintain • Search for skillset & additional skills • English skills most important. Can train most other things. • Shortlist of 30 candidates. • Template email 1 • Template email 2 • Template email 3 • Skype text IM • Skype voice call 1 • Skype voice call 2 • NDA • Train • Maintain - EODS • ExpertTeam.tv members get detailed step-by-step instructions to follow www.OutsourcingExposed.com
How To Train Them • Investment mentality • Document your training for future team • Purchase training (ExpertTeam.tv) • Jing • Text doc & screenshot • Firefox addon “FireShot” • Check they ‘get’ it • Team trains the newbies www.OutsourcingExposed.com
AWOL • Culture of service • Perceived mistakes • Off the grid • Solution • Communication • Education. • I’m OK with mistakes. • Work to fix it • Tell me • Mobile/cell phone number • Email, Skype, MSN Chat contact www.OutsourcingExposed.com
Team Management • BaseCampHQ, ActiveCollab or the free opensource DotProject, Project-Open.org, RedMine.org, Collabtive, ProjectPier.org • Google Docs and DropBox • Intranet. Private, not public. FREE with ExpertTeam.tv membership, set up for you, PLUS free professional web hosting www.OutsourcingExposed.com
Software Tools • Skype. Set rules with your team. Always on, all in one message • RoboForm – safe, secure store of logins • DropBox.com • Google Docs • Google Calendars • Other specific tools within ExpertTeam.tv members area www.OutsourcingExposed.com
Work Tracking • Daily targets/objectives • Tracking software. RescueTime, HubStaff • Downsides – ‘Spying’. Aim for efficiencies • EODS – End Of Day Summary • What was achieved today • Any problems or obstacles • What you plan to do tomorrow/next working day • What, if anything, you need from me • How can the situation be optimised • Keeps them accountable www.OutsourcingExposed.com
Outsourcing Tips • Appreciation • www.outsourcingexposed.com/209/appreciate-it • Reward loyalty and good work. A raise • Communication - www.outsourcingexposed.com/secret-1/ • Planning - www.outsourcingexposed.com/secret-2/ www.OutsourcingExposed.com
What To Outsource • Most popular best starter - Customer service, emails, articles. • SEO, articles, Facebook, Twitter, content formatting, videoing, promotions, media buying, JV & affiliate sourcing & management, team & systems management • Yes – pretty much any task within IM • Start a task diary. What do you already do repeatedly each day, each week? www.OutsourcingExposed.com
Paying Your Team • PayPal • 13th Month • Give raises • Reward loyalty and hard work • Encourage focus and involvement in your company www.OutsourcingExposed.com
Summary • Sorry if this has been fast • Info PACKED • I aimed to get a whole book into 1 hour • Couldn’t get the “10 BIGGEST Mistakes of Outsourcing” in. Get it on the secret link below • www.OutsourcingExposed.com/webinarsecretlink • The “Outsourcing Exposed” book has it all • It’s only $9 on Amazon • Full access to candidates ExpertTeam.tv • Get the training to give them • GET STARTED www.OutsourcingExposed.com
FREE Outsourcing Exposed Book • Go to www.OutsourcingExposed.com • Write a review in the bottom of ANY page • Look for “Leave REVIEW” • Every day we’re giving away a FREE copy worth $10 every time • Has this webinar been useful to you? If yes, please leave a review www.OutsourcingExposed.com
The Decision To Start Outsourcing • There is no ‘right’ time except • Crunch time – too late • Right now • As soon as you can first afford it • Sooner than you think • Most clients wish they’d started outsourcing sooner, to get the benefits sooner • Get more done, in less time, for less money • “Why do it all yourself?” • OutsourcingExposed.com/webinarsecretlink www.OutsourcingExposed.com