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GLAB India Team

GLAB India Team. Sergio Delgado Nathan Eagle Amir Hasson Prabhat Sinha. Agenda. Can mobile devices help bridge the digital divide? Introduction Company Overview Mobile Technology Issues and Lessons. Two Camps. “Do people have a clear idea of what it means to

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GLAB India Team

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  1. GLAB India Team Sergio Delgado Nathan Eagle Amir Hasson Prabhat Sinha

  2. Agenda Can mobile devices help bridge the digital divide? Introduction Company Overview Mobile Technology Issues and Lessons

  3. Two Camps “Do people have a clear idea of what it means to make $1 a day? There is no electricity. No power systems. These people are trying to stay alive. There is no need for a PC. There are things these people need other than technology” -- Bill Gates, Microsoft co-founder “Selling to the poor may be more profitable than selling to you and me. This is where the future is. Opportunities are everywhere. This digital divide is not about lack of opportunity, it is about lack of imagination” -- Prof C. K. Prahalad, Michigan University B School

  4. Background • Demonstrated significant demand • Substitution of existing everyday costs • Services: Healthcare, Agriculture, Loan Application, Education, Govt. Complaints, Market Rates, computer education etc. • Key question: • How do we penetrate this market? • Poor Infrastructure • Challenging demographics

  5. Leading and profitable provider of eGovernance services via micro-finance model. • Expansion Strategy: Offer portfolio of private and public services • Competition: Regional and Growing • Current Operations: 80+Kiosks in 3 states

  6. Drishtee Business Model $80 7 % Drishtee $4800 13 % $120 District hubs Services $200 80 % % of transaction fee Village kiosks (55,000) Services One-time license fee 100 % Villagers One-Time License Fee, Transaction Fee

  7. Village Penetration Conversion rate Conversion rate 160 Optimal distance: Optimal distance: (Customers per (Customers per 7 7 - - 12 km 12 km 1000 people) 1000 people) 140 120 With the help of Handheld Devices 100 80 60 40 20 0 0-2.5 2.5-5.5 5.5-8.5 8.5- 11.5- 14.5- 17.5- >20.5 11.5 14.5 17.5 20.5 Distance from kiosk (km) Distance from kiosk (km)

  8. High School education Rural e-marketplace Employment (Remote sourcing) “Government online” Employment exchange Medical Services Connectivity required Complexity Government applications Stable Internet Stable Intranet Intermittent Intranet None Agriculture services Inter-village E-mail /Voice Mail Email/Voice-mail Matrimonial Computer education Good core offering E-horoscopes Info collection/ Marketing Entertainment/Info Photo-related services Low Low Potential Demand High Handheld Enabled Services How the Handheld Model affects the Service Scenario

  9. How we helped • Identified Problem and Opportunity • Provided Prototyped Solutions • Three field studies • Monitoring and Assessment • Business Development • Market Research (BCG) • Business Plan • VC Contacts

  10. Issues • Government dependence • Infrastructure (Connectivity/Power) • Scalability and deployment • Misaligned incentives • Management stretched • Funding

  11. What We Learned So Far • Sufficient demand • Mobile services do add value:  Rapid adoption rate (fast-learners).  Greater awareness and penetration  If they can reach 7-8 additional households per week • Field study is important • Indian Villagers are very hospitable

  12. Questions?

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