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Boost Your WordPress Site: Attracting Readers and Enhancing Engagement

Discover effective strategies for increasing visitor engagement and sharing on your WordPress site. Learn how to utilize social media sharing buttons like Facebook and Twitter, and encourage reader interaction through comment subscriptions and new post notifications. Implement RSS feeds to keep your audience updated with your latest posts, and use SEO techniques to improve your site’s findability. Analyze site statistics to understand your audience better and generate content that resonates. With these tools, elevate your content's reach and connect with your community.

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Boost Your WordPress Site: Attracting Readers and Enhancing Engagement

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  1. WordPress Chapter 12:Attractinga Crowd BTM 395: Internet Programming WordPress: The Missing Manual by Matthew MacDonald. 1st edition (2012) published by O’Reilly Media. ISBN-13: 978-1449309848

  2. Encouraging your readers to share • Sharing buttons (e-mail, Facebook, Twitter, etc.) make it easier for visitors to share your pages • If you have a Facebook page (not to be confused with a Facebook profile), you can add a Facebook Like widget to your site • You can use a plugin to let users rate or “like” individual posts

  3. Informing readers and potential readers about site updates • You can let people who leave comments subscribe to follow-up comments for that post • You can let people who leave comments subscribe to any new updates on the site • Plugins are available to let visitors receive notifications for any new posts • You can connect your Facebook, Twitter, LinkedIn and other social media accounts to automatically create a message whenever you publish a new post • With a plugin, you can display your live Twitter feed in a sidebar

  4. Set up news feeds • RSS is an informal web standard for automatically announcing new posts on a website • WordPress automatically supports feeds for: • The entire site: http://mydomain.ca/feed • A specific category: http://mydomain.ca/category/category-name/feed • A specific tag: http://mydomain.ca/tag/tag-name/feed • A specific author: http://mydomain.ca/author/author-user-name/feed • All comments on a post: http://mydomain.ca/full-post-url/feed • Feeds are on by default. You need to install a plugin to disable them.

  5. Search engine optimization (SEO) • SEO is all about increasing your findability when people search for related topics on the Web • PageRank: Google's 1-10 ranking score (10 is best) • Lots of online PageRank checkers exist (e.g. http://www.prchecker.info) • SEO is a major science in web development—it is very involved • Easiest WordPress option: Use a plugin that takes care of many things for you

  6. Site statistics • Jetpack includes a basic but functional tool; more advanced options exist • Four site stats most helpful for improving your site: • Which posts get the most views? • Who are your top referrers? • Which search engine keywords lead to your site? • Who leaves the most comments?

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