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Enhancing Trade Show Success Through Strategic Intelligence Programs

Discover how to implement an effective trade show intelligence program to outpace competitors. This resource guide explores systematic planning, data collection, and analysis, highlighting the importance of managing information to maximize opportunities at trade shows. Recognize signals and leverage peripheral vision for decision-making. Learn about key intelligence topics and gain insights into pre-event planning, team organization, and market identification to ensure you gather valuable insights and drive financial success.

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Enhancing Trade Show Success Through Strategic Intelligence Programs

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  1. Dear “C” Please give me resources for a trade show intelligence program 圖資三B96106002江如意 圖資三B96106025 詹念琪 圖資三B96106029 歐怡安

  2. What’s the problem

  3. Intelligence

  4. Intelligence “ The best way to put distance between you and the crowd is to do an outstanding job with information……. ” “How you gather, manage and use information will determine whether you win and lose.” Bill Gates 《Business at the Speed of Thought》

  5. Selling the Intelligence Process • Knowledge management “selling the intelligence process”. • Peripheral vision →many different terms • The key is that you are really

  6. Intelligence • Systematic Ethical Planning Collection Analysis Communication Management

  7. Intelligence can help?

  8. Why is the capability so important? The Global intelligence Alliance(GIA) : • Forces of globalization • Comprehensive system Intelligence system

  9. Peripheral Vision is greater

  10. lacked sufficient capacity to detect, interpret ,act on signals (Important, weak , ambiguous) • 2/3 had been surprised

  11. Early Warning System

  12. What can we do? To avoid “surprise” Set up integrated intelligence capability

  13. Proven Value 2006 foundation study Intelligence systems led to: • New or increased revenue • New product or services • Cost savings/avoidance • Time savings • Profit increases • Financial goals met

  14. Key Intelligence Topics(KITs) Important

  15. Trade Show Intelligence

  16. Trade Show • 同性質的公司組織 • 推銷新產品或服務 • 增加銷售量 • 重大決策發表 • 聚集大量資訊

  17. What makes it so good? • Exchange&Collect information • Validation information -everyone is there -verify the rumor was straightforward & quick • Support KITs

  18. The Power of Multiples How many days is the average show? 3 days

  19. The Power of Multiples How many questions? 3 questions

  20. The Power of Multiples How many people staff the average booth? 3 people

  21. The Power of Multiples How many times ? 3 times

  22. 3 3 3 3 × × × 81

  23. 810

  24. What the teams can accomplish for companies ? • Found venture partners • Identified new markets • Created new product and service opportunities • Obtained new market insights • Pursued sales opportunities • Identified threats • Obtained intelligence needed to make key decisions

  25. Before going to a trade show • Be organized • More people, more information • Pre-event planning • Training

  26. Recap • Intelligence is important they need it and others are doing it • Trade shows are a target rich environment for information • Properly organized a lot of information & valuable intelligence Small is good!!

  27. Q & A

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