1 / 110

Heartland CFC 2012

Heartland CFC 2012. Campaign Coordinator Workshop. Workshop Objectives. Learn Campaign Basics Discuss FUNdraising Ideas Cover CFC E-Technology Discuss Changes This Year. Notebook Overview. Yellow Pages Campaign Coordinators Planning Guide Canvasser Guide FUNdraising Ideas Forms

virginia-skinner
Télécharger la présentation

Heartland CFC 2012

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Heartland CFC 2012 Campaign Coordinator Workshop

  2. Workshop Objectives • Learn Campaign Basics • Discuss FUNdraising Ideas • Cover CFC E-Technology • Discuss Changes This Year

  3. Notebook Overview • Yellow Pages • Campaign Coordinators Planning Guide • Canvasser Guide • FUNdraising Ideas • Forms • Additional Resources • Lessons Learned • Blue Pages

  4. TAB A CFC Yellow Pages

  5. Planning Step 1: Know the Facts About CFC

  6. Know the Facts About CFC Mission Statement The mission of the Combined Federal Campaign (CFC) is to support and to promote philanthropy through a program that is employee-focused, cost efficient and effective in providing all Federal employees the opportunity to improve the quality of life for all.

  7. Know the Facts About CFC Purpose of the CFC Offering a single guide, called the Charity Listing, and payroll deduction, the CFC brought the diversity of fundraising efforts under one efficient and fair umbrella.Code Each Charity has a unique 5-digit Federal employees created the CFC -- one campaign, once a year.

  8. Know the Facts About CFC • 2012 marks the 51st anniversary of the Combined Federal Campaign • Charitable fundraising in the Federal workplace began in the late 1940s • President John F. Kennedy developed fundraising guidelines & regulations through the U.S. Civil Service Commission in 1961

  9. )

  10. Know the Facts About CFC

  11. 2012 Campaign Key Dates • September 4 – Loaned Executives Begin • September 26 – Campaign Begins • September 29 – CFC Kickball Tournament • October 8 – 10th Annual CFC Golf Tournament • November 9 – Campaign Ends

  12. 2012 CFC Golf Tournament Tournament open to all Federal employees 4–person scramble, special event holes/contests Prizes, raffle

  13. Kickball Tournament This will be our first kickball tournament! Inter-Agency competition Championship game open to spectators source

  14. Know the Facts About CFC The Three C’s Choice Convenience Credibility

  15. Know the Facts About CFC Choice • The Combined Federal Campaign belongs to YOU • It is designed as a partnership between the employee, the Federal Government and the charitable organizations • It operates completely through direct donor choice

  16. Know the Facts About CFC Convenience • Multiple convenient ways to give • Payroll deduction typically produces higher donations • In 2011, payroll pledges made up over 91% of contributions (about $4 million)

  17. Know the Facts About CFC Credibility • All CFC-approved charities must be • a non-profit • Audited • run by a Board of Directors • Federal employees review all charities listed in the Catalog • The CFC has a proven track record of efficiency and accuracy with charity reviews

  18. Know the Facts About CFC Charities National/International Organizations Local Independent Organizations Local Federations

  19. One dollar a week will… source …purchase 24 trees.

  20. One dollar will… …provide five meals to the hungry.

  21. One dollar will… source …turn into $7 worth of health care for the uninsured.

  22. One dollar will… source …help a child start the day with a healthy breakfast.

  23. One dollar will… …provide over $3 of long-distance aviation services to people in need of medical care and treatment.

  24. Just IMAGINE what $10 $5 $20 aweek could do!

  25. Know the Facts About CFC The Heartland CFC is proud of its small fundraising percentage. Over 94% (sometimes more) of your dollar goes to charities providing services to people. Average Non-profit Overhead acceptable by the Better Business Bureau Heartland CFC Average CFC Local United Way

  26. Know the Facts About CFC • MAKE THE MOST OF YOUR DONATION • Heartland Combined Federal Campaign • 2011 Fundraising/Administrative Cost 5.05% • Undesignated dollars raised in 2011 $343,382 (7.31%) • Your Donation Impact Example for 2011 Your amount pledge through CFC $200.00 Undesignated Dollars to your agency (7.31%) +$ 14.62 Cost of Administration & Fundraising (5.05%) - $ 10.10 Your total designated gift to an agency $204.52

  27. Step 2: Analyze Previous Campaigns Planning

  28. Analyze Previous Campaigns

  29. Planning Step 3: Recruit Your Team Establish Objectives

  30. Recruit Your Team • Confirm Agency / Installation Head support • Determine a Co-Coordinator (if necessary) • Recruit & train Canvasser team (if necessary) • Meet with your Loaned Executive • Hold meetings to determine your agency’s campaign tools/techniques to reach objectives

  31. Establish Objectives • Monetary Goal? • Participation Goal? • Plan a kick-off event or agency fair? • Develop agency-specific publicity?

  32. Best Practices to Reach Objectives BEFORE CAMPAIGN: • Schedule charity speakers, tours, display booths, etc. • Show campaign video • Hold kick-off (or other) event • Develop solicitation plan • Group solicitation? • Individual solicitation? DURING CAMPAIGN • Use Agency Head endorsement letter • Complete & turn in weekly reports AFTER CAMPAIGN • Implement thank you program • Conduct campaign critique

  33. The Importance of Participation 2011 Heartland CFC Average Gift: $ 286.07 $4.4 million raisedwith 25.20% participation If we increased total participation to: 30% = We could raise $5,239,000! 33% = We could raise $5,763,000! 36.5% = We could raise $6,374,000!

  34. Planning Step 4: Secure the Support of Top Management & the Union

  35. Secure Top Support • Plan an event that will peak top level employee interest • Ask senior management and Union leadership to show personal support • Agency Head support letters during campaign • Attend & speak at campaignevents • Schedule a Special Leadership Solicitation

  36. Secure Top Support Agency accounts that… • Involve the Agency Head show a 13% increase (those without had 1%) • Participate in Days of Action show a 5% increase (those without had 4%) • Hold Employee Rallies show a 7.5% increase (those without had 2.5 %) • Offer incentives show a 13% increase (those without had -2.5%) • Host a Leadership Campaign show a 7.0% increase (those without had 3.0%)

  37. Step 5: Train & Support Your Team Planning

  38. Train & Support Your Team • Educating your team is critical for the success of your campaign • Training will develop pattern for FAQs • Ask Canvassers to make their pledges during training – it’s easier to ask when you’ve already given • It is recommended that larger agencies have enough Canvassers to cover a ratio of 1:25 employees

  39. Train & Support Your Team Canvasser Guide (Tab C) • 4 Steps to Success • Action Checklist • Tips on Asking for Donations • Facts About Community Investment • FAQs • Pledge Form Instructions

  40. Train & Support Your Team

  41. During Campaign Step 6: Utilize CFC Resources

  42. Utilize CFC Resources Loaned Executives Website Charity Speakers Online Pledge Methods

  43. Utilize CFC Resources

  44. During Campaign Step 7: Publicize

  45. Publicize • Get People Excited • Decorate the Office • Hold Special Events • Utilize email and newsletters • Set a 100% Contact Goal • Post your Goal Posters • Make CFC visible everyday

  46. Publicize Get Creative & Informative! • Publish a CFC Calendar of Events • Decorate elevators, stairwells, bathrooms, etc. • Ask an employee to tell their CFC story • Run a “pace-setting” campaign with leadership team • Highlight your agency’s success last year

  47. Publicize Employee Group Meeting Sample Agenda (Game, contest, event, entertainment)……..(Optional) 2 min: Welcome, Personal Endorsement, Remarks, Goal Manager Remarks by Labor Officer (if applicable) 2min: CFC Overview (brief history, schedule, structure) Coordinator 4min: CFC Video CFC Staff 5min: Presentation from a Charity who received CFC funds (or better yet a Testimonial of someone who has been helped) 5min: Questions and Answers CFC Staff 2min: Ask for pledge, thank co-workers Coordinator (Game, contest finale/awards optional) Be sure to leave time for fun, food, games, & completion of pledge forms! Collect complete pledge forms at the door Volunteer Co-worker

  48. Reasons for Turnover76% of the donors lost in 2007 were not asked to give • Financial Limitation • Laid off/unemployed • Medical expenses • Workplace Change • Changed jobs/retired • Workplace campaign was discontinued • Communications Gap • No one asked me • I did not get any information • Proactive or Competitive • Chose other charities • Overhead is too high United Way Research – 2007 Public Poll and ACI Study

  49. Publicize Follow-Up • Post a Campaign “Recap” Article in your Agency’s newsletter, intranet, etc. • Post Campaign Results Frequently • Schedule a Close of Campaign Event

  50. During Campaign Step 8: Conduct an Educational & Fun Employee Campaign

More Related